5WPR

I am the CEO of Eff Creative Group, llc

Design, Software Developemnt and Marketing

Referral

2-5 Employees

ROI and metrics were met. Brand awareness in the media drive traffic to the site and drove sales.

Excellent project management. Timelines were hit and needs were met.

In-Person Meeting

Leadership was attentive to the needs of our client. They worked at our budget while not compromising on the work.

Not applicable

I am the Senior Brand Marketing Manager of 1MD Nutrition - Scale Media

We deliver effective, physician-formulated supplements with clinically-studied ingredients.

2-5 Employees

Put the Right Doctors in the Right Conversations 1MD Nutrition's physicians aren't spokespeople. They're practitioners who formulated these products because they saw gaps in what their patients had access to. Dr. Zhu owns vision health. Dr. Kreitenberg leads on bone health and prevention. Dr. Kahana makes the liver feel urgent. The goal is building each physician's media presence in their category while making clear these are doctors who actually practice what they formulate. Establish 1MD Nutrition’s Priority Products as the Clinical Standard VisionMD, LiverMD, and OsteoMD each address health concerns millions of people are mismanaging or ignoring entirely. We anchor coverage in the conditions first, then connect each product to the science behind it. The goal is earned media that speaks to a research-driven consumer who wants results, not promises. Own the Standard for What Science-Backed Supplementation Actually Looks Like Most supplement brands borrow clinical language they can't back up. 1MD Nutrition only claims what the data supports. OsteoMD carries an FDA-recognized disease prevention statement. That's not marketing language. That's a bar most competitors can't clear. The goal is owning that distinction across health, wellness, and trade media.5WPR is actively pitching national media outlets and have secured 3 top-tier placements, with Dr. Quotes, brand mentions, links to products and webisites, as well as email and social media placements. We've only been working together 3 short weeks, and this is a vast improvement of media placement cadence from what we garnered with our last PR agency.

Still too early to tell.

5WPR has clearly outlined our Media Mapping through August 2026 (duration of initial contract) and have worked hard to interview and onboard our team of physician formulators. The team proactively pitches on our behalf, and organizes information via email and in shared trackers. They are highly responsive and communicative which is very refreshing for our team. No details get lost in the fast paced environment of PR. Whenever we request that they evaluate a strategy (amazon affiliates, Prime Day, LLM/ GEO strategies), they enthusiastically collaborate with our team and help with what is in-scope.

5WPR truly understands the landscape of the health and supplements industry as it pertains to PR and media relations. They don't just work in a silo, but have the ability to see how PR impacts search, AI, affiliate programs, brand reputation, product knowledge and so much more. Each member of the team assigned to our account is truly plugged in - they ask thoughtful questions and offer expert advice. They feel like an extension of our internal team, not just an agency partner, which I find rare in the industry. We love them!

Not that we've identified!

I am the Sr. Marketing Communications Manager of Pet-Ag, Inc.

Manufacture animal supplements.

6-10 Employees

Goals or objective of the project – We wanted to hire a Public Relations firm to expand our brand awareness, support new product launch initiatives, and generate consistent, high-quality media coverage. The goal was to help amplify our messaging, differentiate us from competitors, and build credibility with target audiences.Key metrics or indicators of success from this project – Media Placements (Quantity & Quality), Media Impressions, Event & Speaking Opportunities Secured, Thought Leadership Placements, Influencer Engagement and Recommendations of New Products

Media Placements (Quantity & Quality), Media Impressions, Event & Speaking Opportunities Secured, Thought Leadership Placements, Influencer Engagement and Recommendations of New Products

We engaged 5W with high expectations, and they exceeded them in every possible way. From day one, their team demonstrated exceptional professionalism, strategic insight, and a clear understanding of our brand and growth objectives. They were highly responsive, organized, and incredibly easy to work with. Communication was seamless, timelines were clearly defined, and every deliverable was completed on or ahead of schedule. They consistently brought thoughtful ideas, proactive recommendations, and measurable results that strengthened our brand presence and credibility. Their media outreach, messaging strategy, and overall execution reflected a deep level of expertise and commitment. The team operated as a true extension of our organization, aligning closely with our goals and maintaining a high standard of quality throughout. We would confidently recommend them to any organization seeking a results-driven, strategic, and reliable PR partner.

See previous response

No

I am the VP Corporate Marketing of Later

Later’s influencer marketing and social media management platform and services unite owned, earned, and paid social into one comprehensive partner for marketers.

Referral

2-5 Employees

The scope of work with 5WPR includes comprehensive public relations services focused on positioning Later as a leader in influencer marketing and social media management. Their work encompasses strategic communications planning, proactive media relations, thought leadership development, and content creation.

The measurable outcomes from our partnership with 5WPR demonstrate clear success in elevating Later's market position. We've seen a significant increase in high-quality media placements, including features in target industry publications and top-tier business outlets that have expanded our brand visibility among enterprise clients.

5WPR's project management has been excellent throughout our engagement. They are consistently responsive and communicative, maintaining regular contact through Slack, email, and virtual meetings. The team is proactive in following up on deliverables and action items, ensuring nothing falls through the cracks even in the case of delays on our end.

What we have found most impressive about 5WPR is their deep understanding of the creator economy landscape and their ability to translate Later's technical offerings into compelling media narratives. Their team demonstrates strong creativity in finding unique angles that capture media interest, even in a crowded market.

We would appreciate even more proactive planning around long-term PR strategy rather than focusing primarily on immediate opportunities. More involvement and advisement on our evolving brand narrative and talk tracks would strengthen our partnership.

I am the General Manager of Nutrire

Nutrire is a science-backed luxury hair wellness brand that treats scalp and strands with a skin-first approach for healthier hair.

Referral

Referred to me

2-5 Employees

5WPR was engaged to support Nutrire with brand-building PR efforts focused on elevating visibility, driving credibility, and establishing Nutrire as a category leader in scalp and hair wellness. The scope includes both ongoing brand awareness and support for specific product and retail moments.

What were the measurable outcomes from the project that demonstrate progress or success?

5WPR has been a collaborative and responsive partner. They’re proactive in managing timelines and deliverables, and they communicate clearly around priorities and next steps. While there have been a few moments that required additional follow-up or clarification, the team has remained flexible and solutions-oriented, always willing to adjust based on our evolving needs and feedback. Overall, they’ve been reliable in delivering on time and keeping momentum across multiple workstreams.

What stood out most about 5WPR was how genuinely invested they were in Nutrire’s success. From day one, they treated our brand like it mattered — not just another client on the roster. Their passion, attentiveness, and willingness to roll up their sleeves made them feel like an extension of our internal team. On top of that, their media relationships are real and effective — they know how to get a story placed, and it shows in the quality of coverage we received.

As with any fast-moving brand in early growth mode, there were moments where we could have benefited from more proactive planning and tighter alignment across workstreams. In addition, we would have valued even more strategic guidance and thought partnership — not just execution, but also insight into how to shape our PR efforts in a way that ladders up to broader brand and business goals. That said, the team has always been receptive to feedback and quick to adjust when we’ve voiced needs, which we truly appreciate.