Influence & Co.

I am Global Chief of Diversity, Equity & Inclusion and Communications Officer at RAPP, and I also serve as global co-chair of Omnicom's LGBTQIA+ Employee Resources Group, OPEN Pride. Rapp is a global creative marketing agency.

We hired them to create a content strategy. Over the years, they’ve tweaked the exact deliverables in that content strategy to ensure we achieve our goals and also to align with our budget. Some of the deliverables included in our content strategy have been SEO, guest contributed content, PR, blog posts, whitepapers, keyword audits, and analytics reporting.

I was a subscriber to the ICo. blog before we came on as a client. They always shared really helpful, actionable insights on content marketing that I appreciated. When they reached out to see if I’d be interested in learning more about their services, I was happy to take the call. Their sales person was super helpful at identifying where we had opportunity to really establish our experts and company as a leader.

Influence & Co. created a content strategy consistent of earned and owned media to help us establish our website as an online resource that shows up when our leads are searching, and they also created an off-site strategy with earned media to help us earn 3rd party credibility that also helped drive qualified traffic back to our website.

We work with one of their account teams, so we had access to an account strategist, content strategist, and two editors. Sara was my first account strategist who was eventally promoted to director of account services, so she managed the team I was working with at the time. I never felt like just a client. Sara was so knowledgeable on content marketing and really a consultant for our business. Even though Sara has been promoted and moved out of her client responsibilities, we still have a great relationship.

Since working with Influence & Co., we’ve seen our organic and referral traffic increase. They’ve also helped us consistently secure press and guest contributed placements. Some notable placement have been in AdAge, Forbes, and The Drum.

I’ve worked with a few account managers over the years, and they always do a great job keeping us on schedule and are responsive to any questions I have.

I have been working with the Influence & Co. team for years, and they are always proactive and flexible. They offer great suggestions based on my business needs, and are up-to-speed on the most current and effective ways to move my business forward.

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As head of consumtat relations at FIS Global, I have created and nurtured relationships with more than 300 consulting firms globally. FIS is at the heart of the commerce and financial transactions that power the world’s economy. We are passionate about helping businesses and communities thrive by advancing the way the world pays, banks and invests, serving more than 20,000 clients and more than one million merchant locations in over 130 countries.

As a consultant, my personal brand is very important. I brought on Influence & Co. to help better position myself as a thought leader in the consulting relations space, particularly in its financial services applications.

My primary goal was building my own thought leadership in the industry, but secondarily we also wanted to use my content strategy as an opportunity to educate clients, consultants, and sales teams working with consultants about the client-centric mentality of FIS.By crafting content that highlights the capabilities of my role in FIS, Influence & Co. built a content strategy that utilized guest contributed articles to draw more attention to the important role of consultant relations while showcasing my preeminence in it.

The primary deliverables Influence & Co. completed for me were guest contributed articles.

My primary point of contact when we started was an account strategist. Since I worked with Influence & Co. for a few years, I saw their company through an evolution on the account management side. I eventually had a full team working with me including my account strategist, content strategist, and editor. They also have a media relations team who help secure my placements. They were always very attentive and responsive to our feedback.

They did a great job taking my expertise and turning it into digestible content. We saw some exciting wins with guest articles published in Entrepreneur and Thrive Global.

Great writing, great meetings and follow up.

I was pleased with my experience working with Influence & Co. We had to reallocate budget for other needs, but I would recommend them to anyone looking to grow their personal or company brand.

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Michael Manning, executive director of global marketing at MindBridge. We are the world’s first and only AI-powered auditing solution that protects others by serving the human need for understanding business-critical data.

We hired Influence & Co. to create a content marketing strategy focused on increasing brand awareness, influencing the buying process, and equipping our sales team with the resources they need to grow their pipeline.

Primary success metrics we monitor to determine the success of our partnership with Influence & Co. include backlinks to our site, increased sales pipeline, and the amount of sales team collateral created.

I worked with Influence & Co. when I was president at Rocksauce Studios, an EX Squared Solutions company back in 2015. I was impressed with the results and team, so they were my first choice when I was looking for content marketing support for MindBridge.

Our package with ICo. includes a mix of services: PR, guest posts, SEO, whitepapers with email drip campaigns, case studies, and infographics. When it comes to the content they are covering our entire funnel.

So far our work with ICo. has resulted in 118 backlinks, and we’ve had a guest post bylined by an internal expert published in VentureBeat.

We have a dedicated team at Influence & Co. who handles our content strategy. They have a flexible approach to client management and are always looking for ways to better my client experience. They attend a monthly agency round-up call so that we can ensure alignment between our work with ICo. and other agencies we are working with. I appreciate them prioritizing these calls so that our content strategy can be connected to other marketing initiatives.

I am a big fan of Influence & Co. They are leading the way in content marketing and as they’ve continued to grow, the focus they put on their clients has remained the same. I’ve seen so much value in their service that I am now an active referral partner for them as well.

More time to gather information about our SME but that is a two-headed snake, both from our team being ultimately busy running the business and theirs working on developing content.

I am the General Partner at Ascend Venture Capital, a micro-VC investing in data-centric tech startups

We needed support with thought leadership, lead generation, and SEO.

I met Matt at events around the St. Louis area. I had heard great things about Influence & Co. and knew I needed content, so I made the decision to test them out pretty quickly.

Influence & Co. handles all of my content needs including SEO, guest contributed articles, PR, blog posts, whitepapers, and a newsletter. This allows all of my content to align to help drive more results.

I work directly with one of their account teams where I have an account manager as my main point of contact. She leads the team who interviews me and creates the content for our content strategy. We have quarterly strategy calls to ensure we are hitting goals. A member of their SEO and analytics team is always on these calls to walk through the results we’ve seen and discuss any tweaks we might need to make to our strategy.

In 2021, ICo. Helped land a feature for Ascend Venture Capital in the St. Louis Business Journal. This was a huge step in helping our firm be recognized as a top VC in the Midwest. I’ve also now been published in VentureBeat, Entrepreneur, and Crunchbase. From an SEO perspective, we’ve grown our page 1 keyword rankings by 11, increased our organic traffic by 166%.

My account manager is responsive and always considering my goals. I appreciate the quarterly strategy calls because it also us to be flexible with the strategy as my business evolves.

I initially came to Influence & Co. for help growing our brand, and as their business evolved into full content marketing, they’ve helped us achieve so much more.

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I am a keynote speaker on curiosity and innovation. I help organizations make space for curiosity and growth. My specialty is helping organizations that are over 50 years old unlearn from their past successes.

I’ve partnered with Influence & Co. for the past couple of years to help me write and place articles and create blog content.

Influence & Co. is headquartered in my town, and I was excited to try a local agency that has a great reputation as a leader in the industry.

Influence & Co. created a content strategy consistent of earned media – PR and guest contributed content.

I was given an account team, which consisted of an account manager, content strategist, editor, and managing editor. I was also introduced to the director of account services who manages my team and there were members of their media relations team who helped secure placements for me, but I did not have or need day-to-day access to those individuals.

Influence & Co. worked with me to create and publish articles in publications such as Harvard Business Review, Fast Company, TLNT, and Triple Pundit

I have worked with multiple team members throughout the years, and each person has always been more than a content marketing vendor. They act as an extension of my team.

Over the past five years, I’ve worked with Influence & Co. to turn my ideas for articles into a system of content generation. They have helped me tackle almost any marketing problem or idea, always focusing on creating a positive ROI. And our work together on The Growth League podcast has shown me the full capabilities of Influence & Co. as an agency. From repurposing content to creating social media assets, their team is always focused on the big goal and willing to problem-solve to get there.

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