Bluerank

Mascus.com is an international leading online marketplace for second hand heavy machinery and industrial vehicles where I currently hold the CMO position.

Mascus is an online Marketplace available in 38 languages with over 40 domains. Bluerank was hired to define our SEO strategy, execute it together with our developers and manage local SEO consultants for certain markets in Europe. Our goal is simple, have a SEO friendly platform, grow organic traffic year to year.

Bluerank was chosen back in 2007 when SEO was not as popular as today. Their CEO convinced us to put more efforts on this topic and grow together.

Bluerank defines our SEO strategy and adjust it when needed. They also manage for us 8 different local SEO agencies for 8 different European markets. Bluerank is also in charge of web traffic reporting, technical SEO recommendations and optimization of our content.

Currently 3 persons.

Constant improvement of our ranking in search results. Continuous organic traffic growth. Excellent and longstanding cooperation overall.

Our Bluerank consultants are fully part of our company, they fit perfectly and are treated as our own employees. Their style is professional, organized, hard working and very pleasant to work with.

Their style is professional, organized, hard-working, and very pleasant to work with.

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I'm resposable for marketing operations at Adesa Europe. Adesa.eu is an online auction platform for the car trade. We sell high-quality second-hand vehicles exclusively and directly to car dealers and traders in Europe and beyond.

We were looking for a partner who could help us increase our online presence in various european markets at the same time.

Build brand awareness, attract new customers, retain and upsell existing customers in a B2B environment throughout Europe

We got in touch with Bluerank via recommendation. We submitted a case to them and 2 more agencies. Based on our selection criteria (European approach, knowledge of European markets, quality-price ratio, flexibility...) we've selected Bluerank.

We focused on different (advanced) paid online advertising tactics and search optimisation tactics as well as improving the reporting thereof.

The team was mostly composed of 5 people: 1 person each for Search optimisation, Google ads, Facebook ads, product management (report and data integrations), project management

Since the beginning of the collaboration we have seen a continuous growth of our business kpis.

We have monthly alignment with the team on the work/results and frequent mail traffic. We always speak in English and as this is not the native language of most participants, there is a need on both sides to verify if we understood each-other correctly and make sure we're on the same page.

The way Bluerank embrases technology to improve campaigns (smart advertising due to data integrations; automated reporting).

1) Communication - Are we sure to be on the same page? 2) Interpretation of results and how it relates to the (year) target 3) Always keep the target audience in mind - will the proposed tactics work in a B2B automotive environment?

I am e-commerce manager at Rajapack Poland (RAJA), the biggest European packaging supplier.

We had poor results in PPC results with previous agency, we decided to start cooperation with Bluerank (at the beginning Bluerank prepared for us audit of PPC activities).

We have chosen Bluerank out of three agencies, main reasons: - professional approach, - already good cooperation in SEO - good ideas for developing PPC activities

PPC:

Senior Account Manager PPC specialist SEO specialist If needed (additionally) - analysts, product manager, PPC Manager,

+62% revenue in PPC campaigns YtY (2019 to 2018)

Very good communication (mail, telephone), quick responses, monthly reporting and meetings, annual summary meetings

Full professional Good ideas and initiatives Pro-active High skills and knowlegde in PPC and SEO areas

Always is something possible to improve (just some details), but generally we can recommend Bluerank as a very solid and professional partner.

I am the Digital Marketing Specialist in Unilever Food Solutions, responsible mostly for digital campaigning for the whole Northern Eastern Europe (7 countries). Our company is serving gastronomy branch services and products, that support Chefs and Owners and Managers of the restaurants etc. in their daily work.

We were looking for a performance marketing agency, that would perform our ongoing digital campaigns and also perform campaigns for our product launches. We needed to have the digital marketing agency that was able to precisely find our target group, perform the highest quality campaigns in various digital touchpoints and we knew that we won't be able to do it internally.

We wanted to increase awareness of our company in the digital world, since we saw that our business even though is still mostly offline, needed to go through digital transformation and gain a strong position across our competitors in the online communication. The second goal was to increase our sales through various digital activities supported by the Bluerank R&D Department

The whole team performed a research online, then we created a brief and based on a brief we performed a pitch with selected companies. There were 4 companies involved in this process, and the deciding factors was fulfilling our brief, the experience in B2B market or food industry and cost efectiveness. There were leadership team involved in a process (finance, marketing).

After selecting Bluerank, we described to them our yearly plan of marketing activities, our product launches, seasonality of chefs focuses and based on that information they provided us a mediaplan of our digital campaigns (fb ads, google ads, currently also programmatic campaigns and external mailings) and a plan for SEO visibility and also through their R&D department.

There were a bunch of specialists from the Bluerank's side involved in the project: 1 Facebook ads specialist, 1 Lead ads specialist, 1 google ads specialist, 1 SEO specialist, 1 programmatic specialist, 2 R&D specialist and over a time 1 chatbot specialist. the size of the team got a big bigger over the time (by 2 persons)

Thanks to Bluerank we introduced a whole system of lead ads campaigns, which resulted in even a few hundred of leads weekly, that was sent to our sales team. Our website now has a performance analytics that is set very good by the R&D department and we are now able to measure all of our campaigns results, even with e-commerce effects.

The team is very responsive, they rarely have problems with meeting the deadline, usually everything is on time. At the very beggining we were lacking in some tools to improve and manage our workflow, but then we introduced simple spreadsheets and it was a good solution.

Bluerank is very flexible, communicative, easy to work with. Their biggest strenght is their specialists' knowledge - each one of them is really a master of their area and we can see a big experience in everyday work.

The most important area for improvement is the proactiveness of the whole team - they are the specialists of digital marketing on perticular touchpoints and we would like to see more proporistions from their side how to develop the business, our touchpoints, how to use them more effectively and also more learning by drawing the conclusions based on mistakes and ongoing performance.

I am an Internet sales expert in an international network operator and digital services provider Orange. I handle SEO activities for B2B and B2C markets.

We were looking for an experienced company with a great track record and bullet proof SEO experience. Our goal was to increase online sales of products.

As a large organization, we had invited several companies to a pitch and then we assessed the experience and competences of these companies. We mainly wanted an unconventional approach to our company needs and openness in action on various levels.

We started with an audit of our websites. We ran the results and consulted the new strategy for SEO. Then we implemented the proposed changes and started optimization activities.

Over few years I have worked with many managers and specialists from BlueRank. Nowadays I am in constant contact with the Client Service, SEO and Marketing Analitycs departments

We are very pleased with the cooperation. We have expanded our activities with our other companies such as NJU and Flex.

They are always helpful and find time for us. They respond quickly to e-mails and I have no problem with them.

They are distinguished by their professionalism and approach to each client according to individual needs.

All possible comments are discussed on an ongoing basis. I have no complaints so far.