Traina

I am the Trusted Tech Rebrand of Trusted Tech

TrustedTech is a Microsoft licensing and solutions provider that helps businesses simplify software management and optimize their IT investments.

Referral

2-5 Employees

Traina partnered with TrustedTech on a comprehensive brand transformation initiative that spanned strategy, identity, and digital execution. The engagement included: External Messaging Framework: Developed a unified brand story, support messaging, and tone-of-voice guidelines, anchored by a design discovery workshop. Visual Identity & Logo System: Delivered a new logo package, web-based brand guide, and a suite of marketing templates (including a sales PPT template and 3–5 product-specific templates). UX & Creative Assets: Created a UX strategy and plan, along with social/digital asset design for key campaigns. Website Design & Build: Designed a new corporate website, managed full build and testing, and produced training/documentation for internal users. Launch Support: Finalized and launched the new website and accompanying social/digital assets, ensuring readiness for internal and external rollout. The project was structured across clear phases with milestone deliverables: strategy and messaging, identity and creative toolkit, website design, and full site launch.

Measurable Outcomes

Traina’s project management was clear, proactive, and highly structured. They set a milestone schedule at the outset and consistently delivered against it. The major phases (messaging framework, brand identity, website design, and launch) were completed on time and with strong attention to detail.

What stood out most was Traina’s ability to connect strategic clarity with creative execution. They didn’t just deliver a logo or a website ... they built a messaging and identity system that gave TrustedTech a voice, visuals, and toolkit we could actually use every day. Their team had a knack for distilling complex ideas into simple, compelling language and then translating that into design that felt modern, confident, and scalable.

The project did face timeline extensions due to stakeholder availability on our side, and I want to acknowledge that this was outside of Traina’s direct control. That said, the added time created some cost overruns that could have been communicated more proactively. My sense is that Traina absorbed many of those costs, but I would have preferred greater visibility so I could have owned and planned for them earlier. I don't ever expect our partners to eat costs where we are accountable for the contributing delays.

I am the Senior Director of Marketing of Legion Athletics

Legion sells high-quality sports nutrition supplements that are backed by science.

Referral

2-5 Employees

The primary goal of this project was to design a cereal box for a high protein cereal that looks premium and contemporary and is in line with Legion’s branding, that appeals to both sexes and is unique/stands out in the cereal and protein cereal categories respectively. The key deliverables were three, print-ready designs for the three different flavors of protein cereal that we were releasing (fruity crunch, cocoa crunch, and cinnamon crunch).

Several design concepts for the protein cereal that were in line with our overall company branding, yet unique and distinct within the protein cereal category. We trust Traina to put together good first draft design concepts that we can then collaborate with them on as a team to get to a final product that we're happy with.

Yes, they delivered the items on time, and they worked quickly to get us the items given the tight deadline we were under to get the designs finalized. They were responsive to our feedback and requests and were quick to turnaround all feedback.

Virtual Meeting

Their designers are some of the best we've worked with. They have high attention to detail, know what good design looks like, and we can always count on Traina to deliver high-quality assets and designs from the get go. We're very picky and have high standards when it comes to design, and Traina is one of the only companies we've worked with that consistently meets our high standards and expectations.

Honestly, no. Traina did an excellent job with this project. They were professional, quick to get things done, and we were extremely happy with the final product.

I am the Director of Communication of Captura

We are a climate solutions company that has developed a technology that harnesses the natural power of the ocean to remove excess carbon dioxide from the atmosphere.

2-5 Employees

As an early-stage start-up, we had not yet developed a brand strategy and so needed a brand identity developed from the ground up. The scope of this project was to develop a strong brand foundation for the company that we could grow with, that was authentic to us, and differentiated us from our competition. Traina worked with us to develop an extensive brand strategy for our company. This included a thorough research phase, development of our core ideology, including mission, vision and values, core messaging framework, and a complete visual identity, including a new logo. This was all delivered in a grand guidelines document at the end. The project included a brand activation scope to bring the new brand to life, with Traina developing a new website, including design, copywriting and development, and other branded marketing materials, such as a PowerPoint template, email signature, swag, etc. We also conducted a naming project with Traina to evaluate and consider a new name for the company. We ultimately decided to retain our existing name, but the workshops with Traina were valuable in helping us reach that decision.

The whole team were very pleased with the results of the project. We received positive feedback from our internal team, as well as from our investors and partners. As we had a very limited brand and web presence prior to working with Traina, we don't have comparable metrics to share, but we've been very happy with the quality and functionality of what was delivered. So much so that we continue to work with Traina for our ongoing design, brand and web development needs.

The Traina team were great communicators, very responsive to our needs, and were a joy to work with. Traina hosted a series of workshops with our core leadership team and I commented multiple times on how well they were run. The workshops were highly efficient and organized, and kept our team very engaged throughout every session. We worked with two different project managers throughout the course of the project due to changing personal circumstances and this didn't impact our experience at all. Both were fantastic to work with and the transition was seamless, ensuring the project wasn't affected. We had some very tight project deadlines that were set by our business milestones, and these milestones were often shifting. Traina were collaborative and flexible with us, and delivered everything at a very high quality and within our required timelines.

Traina's ability to very quickly come up to speed and understand the complex and technical aspects of our solution and industry really impressed me. The messaging and creative that Traina developed for us was not only beautifully written and designed, but was also technically accurate. This is something that other agencies I've worked with in this space have struggled with, but Traina excelled in this area. The Traina team are also great people and a delight to work with. We all just really liked their team from our very first call, and it felt like we were one team working together from the start.

I can't think of any areas of improvement - the whole experience with Traina was excellent.

I’m the director of communications and marketing at Space Center Houston. We’re the official visitor center of NASA Johnson Space Center.

We needed to redesign our complete visual identity and create a new brand strategy according to our core ideology.

Traina redesigned our organization’s branding and website. There was an onboarding process, and after it, Traina realized a comprehensive brand audit that took four weeks to complete. They conducted interviews and online surveys and took a deep dive into our historical documents regarding our organization’s strategy and brand identity.

We worked with different specialists from Traina, including David (CEO), Kristi (Director of Account Services), Matt (Chief Strategy Officer), Joe (Creative Director), and Sandra (Senior Brand Strategist).

I found Traina through a Google search. I initially contacted 22 different agencies and conducted virtual interviews with each of them. We then narrowed our candidates list to 15 companies and sent requests for proposals to 12 of them. We selected Traina’s business proposal out of the total 12 we received.

We invested around $350,000 with Traina.

We worked together from December 2021–December 2022.

I was extremely happy with our relationship with Traina — we’re actually planning to work with them again. Traina over delivered in the brand strategy area. They hadn’t worked with nonprofit organizations, and they adapted to our team well. They exceeded our expectations and worked well with our stakeholders.

Traina was organized and stayed on top of deadlines. We kept close communication through email and Asana. On one occasion, there was a misunderstanding about our billable hours. However, when I asked David about this situation, he clarified the issue, which helped solidify our relationship.

I can’t think of anything for Traina to improve about their work. I only wished they were available at an earlier hour. However, this was due to our time zone difference.

I recommend listening to Traina’s point of view because it’s very refreshing. The way they articulated the business case behind their recommendations was high-level. Listen to Traina and leverage their experience.