Phiture

I am the Product Marketing Manager of ParagraphAI.

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Scale Performance Marketing Efforts

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2-5 Employees

Working with Phiture was an absolutely fantastic experience. Their project management was exceptional, showing a high level of professionalism and proficiency. The team was organized and systematic, mapping out our project timeline with precision and detailed action plans. They used advanced project management tools that provided us with real-time updates, making the process transparent and easy to follow.

What I found most impressive and unique about Phiture is their comprehensive, full-funnel approach to mobile app marketing and growth. The blend of their expertise, systematic process, and tailor-made solutions makes them truly stand out in the industry.

Honestly, throughout our collaboration with Phiture, we found no areas where they could have improved. They offered an unparalleled level of service, consistently exceeding our expectations in all areas, from their comprehensive, data-driven strategies to their responsive and professional communication.

We are a mobile games publisher and I'm the marketing lead.

We are trying to improve the CR of one of our biggest mobile game.

We know them from our experience in the ASO Industry as they have been one of the top agencies since the early years of ASO.

The audit was about Phiture checking best ways for us to improve CR. First we gave them access to some of our dashboards, then they started working and then they delivered and made a presentation with the keys that we needed (assets, backlog for future months, suggestions, etc.).

Assets and backlog delivered looked quite good. Now we need to test everything to see results, but goods look overall.

They were on time in completing the audit, and their communication was straightforward. We communicated through Slack.

Big know-how in the ASO industry.

All was good. Nothing comes to mind that we would have liked to be better.

I’m the head of marketing for a mobile app startup, and we have an app called Halo, a prayer and meditation app.

We’re a seasonal business, so we were looking to make the most out of our high and grow it as much as possible. We were also looking to expand our bandwidth in some new marketing channels, such as Snapchat and TikTok.

Phiture was our social media marketing partner who helped us improve our digital presence. They use Google Data Studio to track analytics from our Tiktok and Snapchat platforms, as well as our Apple Search ads.

We worked with three account managers, a TikTok platform specialist, a Google and Apple ads specialist, a creative designer, and an asset manager.

We searched for the best mobile app marketing agencies and came across Phiture. We decided to hire them after we found out that they were an award-winning firm that worked with Spotify, SoundCloud, and Headspace.

We invested around $15,000 a month.

We worked together from November 2021–July 2022.

Thanks to Phiture, we were able to significantly improve our installs and purchases by almost 300% after five weeks.

The communication between us was amazing, and they were always timely with their deliveries. We had weekly reporting calls and typically used Slack to communicate.

We were impressed with their level of expertise, approach to relationship building, and organizational skills.

Their services were a bit pricey, but that comes with the high-quality work they delivered. Another aspect that could help them in the future is implementing a quicker testing phase.

I am one of the team leads within our global marketing department. Our company is a mid-sized IT tech/app developer based in Korea.

Our company was looking for experienced CRM strategists and operators in order to improve our in-app user communication. The goal was to identify valuable user touch points and create CRM campaigns in the form of push and in-app messages to improve user engagement and sales.

I searched online through potential agencies with particular expertise using the Braze platform. After shortlisting a few potential vendors and setting up an intro call with Phiture, I felt very reassured about their detailed & data-driven approach. No chit-chat, just raw numbers - exactly the way we like it.

Before we got started, they sent us a thorough questionnaire to better define our needs and goals for our engagement. Based on this, we also identified some potential limitations in the form of blockers/stakeholders that need to be included in certain aspects of the project. With this ready beforehand, the first month was spent mostly on Braze attribute/event health checks, CRM strategy, and some brainstorming sessions. We were also introduced to useful tools for organizing and tracking campaign results. The second and third month we started launching campaigns, and followed up continuously with result analysis and optimization to make sure KPIs were met.

We had the help from around 2-3 consultants and one designer, led by one senior consultant. There were weekly calls with this team of consultants, who were also available every day on Slack, email, or adhoc calls whenever needed throughout the week.

Not only did our CRM team receive a lot of useful insight and training to work on in in-app user lifecycle communication, but the resulting campaigns creating measurable uplift in regards to both sales and user engagement.

Despite our office being located in South Korea, we perceived the communication as very quick and well organized.

They had a very data-driven approach and usually let numbers speak for themselves. Both humble and honest, and sometimes seemed to go out of their way to help us out in any way possible.

Not that I can think of. Our team's expectations got blown out of the water after seeing how Phiture was bringing new insight and positive results to the table week after week.

I am the lifecycle marketing manager at a company that is in financial technology. We help people to pay off their credit card debt.

We hired Phiture to assist in all things acquisition, activation, and engagement, with a focus on operationalizing a test and learn framework, execute on campaigns, and providing strategic evaluation and insights.

Though I was not heavily involved in the process of selecting this vendor, my supervisor leveraged his network to identify Phiture as a trusted partner in the space.

First we went through a discovery phase where Phiture helped us to identify the core elements of our onboarding and activation funnel. From there, we worked with Phiture to identify the largest areas of opportunity regarding drop-off points. Since then we have worked with Phiture to iterate on campaigns to address these dropoff points and run analysis on how we can best improve them.

We've had a variety of personell with members who focus on onboarding and engagement, as well as analyst level collaborators for maintaining our records and progress.

The partnership has been very successful. We have identified a 40% lift to our most important metric for the treatment group who are receiving our lifecycle communications that we have developed in collaboration with Phiture.

Phiture is responsive and does a great job of using our weekly sync as a time to keep us up to date on system needs, next campaigns to be run, and metrics sharing that can be shared with the executive team.

They are amicable and experts in their disciplines. They have great rigor and do a great job of leveraging both experience and data-driven insights in how to best iterate on our lifecycle program.

Up to this point, there have not been any areas where I would say Phiture has been lacking.