Phiture

I am one of the managers working on the ASO and SEO for the one the biggest technology company in Southeast Asia. We are active in 8 countries.

We are working with Phiture on optimsing our app stores to increase our visibility and maximize our install rate across three markets in SEA.

We have reviewed four global ASO agencies based on their credentials, cost, and review from past clients. We found that Phiture provides the most value and experience that we can partner with to support our ASO efforts.

Phiture has conducted an extensive audit to uncover quick wins and other complex issues affecting our app store pages to rank in Google Play and iOS app store. They have also provided a comprehensive test hypothesis that we have tested with their support to achive significant uplift.

There are two to three ASO experts from Phiture who are working with us.

We have achieved thousands of additional installs from Phiture, by increasing our CVR. We also gain better visibility for high-traffic keywords.

Working with Phiture is easy and efficient. They complete tasks, and there is no delivery issue from their side. Questions and research request outcomes are clear.

They are very knowledgeable on anything about ASO. I can work with them efficiently, and they can deliver results.

I think the dashboard can have a better UI to indicate the performance against the target explicitly.

I am Product manager of the internal tools at Bumble. Bumble is the parent company that operates Badoo and Bumble, two of the world’s largest dating and connection apps with millions of users globally.

In Bumble we have multiple internal tools, which we are constantly improving. We have collaborated with Phiture to improve our internal CRM and A/B testing tools.

Main golas were:

We saw Phiture Co-founder's talk on the conference and thought that they can help us to improve our tools by sharing their expertise with us.

We came to Phiture with the request to help us with our internal CRM and A/B testing tool. Phiture scheduled an intro call during which they interviewed us about which issues we face at the moment and what we want to improve in our system.

On Phiture end we had 3 people involved in the project:

Based on the Phiture review we built our roadmap and could prioritise features in the backlog more efficiently as we got the visibility of the market tools trends.

I would say that the workflow was very smooth. All deadlines were met and expectations were aligned.

The level of knowledge of the specialists who worked with us. They could easily understand any case which we were describing without long explanations. Phiture team has a very strong CRM and A/B testing knowledge.

N/A

Our company is a music & entertainment company, developing a mobile & web platform for artists and their fans. As COO, I oversee the development operations, including product marketing, which Phiture helped us a lot with.

We hired Phiture to design and develop our marketing automation strategy to drive customer retention on our mobile app.

The first goal was to implement a CRM solution, which we didn't have before. Second goal was to outline the user journey of each of our cohorts regarding specific objectives and goals for each cohort. Then of course, promote and drive feature adoption for significative product milestones.

Phiture was recommended by one of our advisors, who worked with them in his startup and had stellar feedback.

The first thing was the mission briefing, and I was quite impressed by the way the Phiture team was organized to gather all the possible information to help them address our goals.

Initially we got assigned a team of 3, including a project manager, a data specialist and a CRM operator, and now we have two people working on our project.

We've seen a significant increase in activation and retention for our most critical cohorts.

Super effective. Not only is the team delightful to work with, they are super on point, efficient and very responsive to feedback. I command their sense of adaptation in a 2020 year where we had to shift crucial elements of our company strategy.

Both the workflow organisation and expertise, but also their curiosity and willingness to learn about our business particularities.

Everything can always be improved, of course - but we are pretty satisfied with the work done together.

We work on mobile parking industry, being the leading player in the Europe with our service coverage. Our product is parking app via which you can find, pay and manage your parking. Currently, I'm Digital Marketing Specialist. In practice, I'm responsible for our app store marketing (ASO+ASA).

The foremost reason to hire an agency to run the testing work was the lack of internal resources to run the testing work in the app stores by ourselves. We wanted to do more testing and to get better, but we did not have enough resources for that.

Goals were to increase the testing volume, learn more about the needs of customers in the stores, and to improve our conversion rate.

Last year we had already run a similar project with ASO.co. They had ready-made package solution to ramp-up testing work, but this time we were looking for an agency that could help us to increase our internal knowledge simultaneously and we were not sure whether it was ASO.co.

Creative ASO audit & recommendations, written report & presentation: Phiture executed extensive research on our current visibility and creatives, get to know our offering in-depth, gathered information about the competitors, our consumer studies, industry best practices and benchmarks. Based on the research, Phiture determined five different testing streams with ~3 pre-designed tests for each stream to start with.

ASO consultant and a graphic designer. Also, if we had some question or matter that were not exact about the scope, the consultant arranged help from other colleagues in his organisation (e.g. expert from the retention team when talking about rating in-apps).

Our testing volume has increased +170% YoY, and understanding the importance of experimenting in the stores has increased across our organisation, that I also keep as result of this project. To analyze the effect on the actual conversion rate is tricky since the exceptional year.

Phiture is really hands-on agency that always follow-ups and we really appreciate it, especially given that we have resource lack in our own organisation.

Their genuine willingness to share their knowledge is separating them from other vendors. Also, I really appreciate their willingness to help us in our questions and challenges, even when not being 100% in their work scope.

We have been now working with their ASA/GAC team, ASO team and retention team. The work process, presentations and way of working is very aligned within ASA/GAC and ASO teams, but the retention team could improve in terms of deliverable/presentation quality as well as work process wise.

I am the director of growth for SoundCloud, a music company. I take care of organic acquisition but up until recently, I was also responsible for retention engagement on the listener side.

Phiture came in as experts in retention engagement, and they have a lot of experience in the activation of new users. They helped us solve some technical challenges and roadblocks that we had which were keeping us back from building such an onboarding experience with the CRM.

They help us onboard new listeners and provide them with a valuable user journey where they can experience the benefits of the platform in the early days and also, at the same time, inform our marketing decision and enable us to be more personalized in our communication. They suggested a simple yet very effective way of going around this technical bottleneck. They have worked on all our onboarding campaigns and were pretty effective.

We worked with three people directly and indirectly with a couple of other team members. We have an account manager, a strategist, a CRM specialist, and we also have had some analysts and engineers. We worked with quite of few people from their team. The work was very seamless, and we really worked as one team. It is a great trust environment, and we know we can count on each other which is pretty great.

We’ve spent over $100,000.

We’ve been working with them since December 2019, and our work is ongoing.

We’ve increased our like rates, follows, as well as retention rates and those are some of the early results of the campaigns we were running. We are still assessing the long-term impact, but we have had some very promising first results.

Project management was pretty good. We have a really wonderful account manager. She always keeps us up to date and makes sure that she is following up. She is very reliable.

I would go back to the technical edge that they have. Not only are they strategically very experienced and knowledgeable but I think they can also counter some technical challenges someone might have, or they might have a solution for something that they have been struggling with for a long time that they maybe have developed in-house. Their technical and strategic skills are very much the best in class.

No, I don’t really have anything specific. No one is perfect, but I don’t think there is anything worth mentioning.

Listen to them because they’re the experts. My advice would be to work with them as one team and really see them as an extension of your own team during the project. Make sure that information flows and that there is no us versus them; this is definitely something I think is important. You should really benefit as much as you can from this partnership.