S&G Content Marketing

I’m the head of marketing at a technology startup that focuses on intelligent document processing.

We didn’t have someone in-house to support our content development, so we decided to enlist S&G to develop both SEO content and content for sales and marketing campaigns.

S&G helped us develop content for two purposes: to improve our SEO and to launch a sales and marketing campaign. From the start, they took the lead in helping establish an easy process to get up to speed with our marketing, so they created a shared folder where I could upload every document I thought would be relevant to their work. Additionally, they did some research on our industry, which was easier for them because they already had experience in the automation space.

I mainly worked with Lauren (Partner & CEO) and Sheldon (Account Manager), although Matthew (Former Executive VP & Chief Growth Officer) was also involved.

They were a recommendation from my CEO, so we shortlisted them and compared them to other vendors. When they presented their proposal, it became very apparent that they were thorough, professional, and proactive, and their presentation really resonated with our company.

We spent around $120,000–$150,000.

We started working together in October 2021, and we parted ways in July 2022.

We had no internal team to rely on, but working with a partner as supportive as S&G helped us go a long way in building trust and getting results.

S&G’s project management was unparalleled; they made me feel like they had everything in place and nothing would fall through the cracks, which ultimately made me feel confident and comfortable with their work. They had a very clear timeline for how long it should take them to review the documents I had provided and do their own research in our space. We used an Asana board to track deliverables, had weekly stand-up calls, and chatted over Google Chat.

I can’t say enough good things about S&G’s work. Their professionalism was outstanding, and I always felt like they were our partners and were invested in our company.

No. They were great.

Treat them as a partner because they’re there to support you. If you onboard them effectively from the beginning, you’ll see that pay off in the long run. Additionally, be open about the goals you’re trying to achieve.

I’m the VP of marketing at the National Society of Leadership and Success (NSLS), the nation’s largest leadership honor society that works with over 700 universities.

We hired S&G Content Marketing to expand our brand awareness.

We’re a membership-based society and have engaged S&G Content Marketing to help us expand our brand awareness so potential members know who we are before they receive invitations. S&G Content Marketing runs our PR efforts and has recently expanded our scope to include thought leadership positioning.

We work with Lauren (Partner & CEO), who brings on three other teammates when they’re needed.

I found S&G Content Marketing through Clutch. I was new to higher education and wanted to find a smaller agency that could give us a personal touch and understand our company’s mission.

We invest around $10,000 a month with S&G Content Marketing.

Our engagement with S&G Content Marketing began in March 2021, and it’s ongoing.

S&G Content Marketing has drastically improved our voice in our competitive landscape. They’ve gotten us a lot of national press coverage — we got our brand into places we hadn’t been able to before. S&G Content Marketing’s work has established us as a leader in our industry.

S&G Content Marketing is very accessible — they’re always ready to provide support.

S&G Content Marketing raised the bar for us as an organization.

I have no areas of improvement for S&G Content Marketing.

Customers should be open with S&G Content Marketing and share all the information they have on hand. S&G Content Marketing will take the provided information and pick out the most important parts to deliver great results.

My team and I oversee the social media and community strategy for Medtronic Diabetes. We manage the consumer and healthcare provider social media channels and are responsible for setting the strategy, creating the right content to hit our goals, engaging with our audiences to deliver these content pieces, and then reporting on the results of content to upper management to ensure continued growth in community size and - eventually - lead numbers.

Prior to the acquisition of Companion Medical by Medtronic, we were in discussions with S&G to help us deliver on content that would help drive awareness, educate and position us favorably for search engine optimization.

Over the past twelve years I've worked with S&G in various capacities and have continuously been blown away by their professionalism, creativity and quality of work. There truly was no other solution for the problems we were facing - S&G were a natural fit to our needs.

After bringing S&G onboard as a vendor, we set up a workshop where we dumped a ton of product and industry knowledge onto the S&G team. They were well prepared and showed a deep industry knowledge, which was impressive from an external partner. After the two-day workshop, the S&G team pulled together a strategy that would provide us with a content plan and KPIs that we'd measure monthly. Their creativity and expertise truly helped set the strategy for us to move ahead with confidence.

We worked with a dedicated account manager and had regular conversations with both the founders of S&G, who'd be available to me via text message or email whenever I needed a quick brainstorm, or to discuss an issue.

S&G focused mainly on creating and updating blog content to help us educate our audiences (both patients and HCPs) - and also created one ebook per month on relevant topics. Using this content we saw continued growth in blog traffic as well as social media interaction.

We had regular deliveries of fresh content and a monthly status meeting with the S&G team. Aside from the standard meetings, the S&G team were always readily available to us for a brainstorming session, or to tweak our strategy.

They are truly content experts. And content is king, after all! I would not consider launching a community or social media strategy without S&G by my side as their focus on KPIs is vital to the successful growth of all marketing activities. They truly immersed themselves into our industry and became experts that 'got it' in a way that was most impressive.

It took a while for us to get to a tone of voice that felt natural for both teams, but that is to be expected in any new relationship.

I'm a co-founder and the Chief Growth Officer for TunedCare.com. We are on a mission to bring hearing health to all. I'm accountable for all sales, marketing, and business development at the firm.

We wanted to create our core content for launch. Specifically, we were looking for keyword strategy, media/PR materials, blog posts, and an eBook.

One of my co-founders had been very impressed with the S&G team's work in the past. After a very extensive review period, we selected S&G because of their portfolio for startups, ROI-focused case studies, experience in B2B, and the quality of sample deliverables.

S&G hosted a kick-off call with several of our team members. They asked great questions and listened to our company's story. From there, I shared several examples of what I was looking for in the deliverables. The S&G team then started drafting the deliverables. They were very transparent and patient with our revision periods. Throughout the engagement, we held status calls every other week. After two rounds of edits, everyone on our side was very happy with the deliverables. We held our closing call for this engagement and began working together to outline the next phase. One thing that was particularly compelling for me is that they produced great work without handholding on our part. They were great at asynchronous communication.

We had an account manager, an engagement manager, two primary writers, and several folks in various capabilities, as well as Lauren's (CEO) involvement.

We plan on hiring them for follow-on work to create more content as we gear for launch.

Outstanding. As I mentioned above, they were great at asynchronous communication, and we held status calls every two weeks. They hit every deadline.

Their ability to take an idea and run with it. I was able to get a lot of other things done because of their team's high level of talent and professionalism.

During the engagement, we began to discover our brand voice during the revisions and editing period. This was different than the initial copy. However, because we hadn't provided the S&G team with brand guidelines, I view this as a positive because it forced us to think through what we want our voice and tone to sound like. So, no, nothing differently.

I’m the marketing director of a global manufacturer of protective packaging solutions.

We needed help coming up with unique content that really speaks to stakeholders. We wanted it to be relevant and engaging.

S&G Content Marketing creates content for us. The team provides blog articles that we post on the knowledge hub of our blog. They provide insights into trends and how to position some of the solutions that we want to communicate.

I work with one of their partners, an account manager, a business development executive, and 1–2 writers.

They came on board before I was hired. However, my company found S&G through Clutch.

We spend around $6,000 per month.

We started working together in May 2020, and our work is ongoing.

We look at the timeliness of their response and the overall attentiveness to the account. We also look at how our content is performing. They’ve been great business partners based on these metrics. The team is collaborative, open to feedback, and flexible. They’re always willing to be a subject matter expert to help with best practices. The team is also great at brainstorming new ideas.

They set up an analytics dashboard for us to measure performance over time. They’re very responsive, responsible, and they offer great account management. They’re very streamlined with communication. They keep everything organized as far as documentation, drafts, and reviews. Everything works really well. We use Google Drive, Google Docs, and Google Calendar to keep in touch.

S&G is really easy to collaborate and communicate with. They’re very receptive to feedback. The team doesn’t give us any of the pressure of a large agency. They work with us to get things right. The team has a lot of patience and willingness to listen.

Sometimes the writers could be a bit more proactive and engaged. They’re stellar partners and I have no hesitation in recommending them whatsoever.

My advice is to start small and grow how you work with them. From the client-side, make sure to be responsive and make sure you maximize distribution and engagement for all the great content that they do. Give the appropriate attention and follow through with what you’re doing.