REQ

I'm a former senior content marketing manager at a quality engineering company.

We needed help with content creation and PR services. Our goals were to increase brand awareness and lead generation and build out our public sector messaging and content.

REQ has provided content services, developing speaker abstracts, webinar abstracts, white papers, e-books, and website copy. They’ve also helped with our PR efforts, including press releases and blogs.

We work with four people from REQ.

We found them through a referral. We chose them because of their public sector expertise and knowledge of DC's PR and content environment and countrywide.

We spend about $25,000 quarterly.

We started working together in June 2023, and the engagement is ongoing.

They’ve helped us produce nearly 50 pieces of lead generation content that we use to nurture paid media, organic media, and sales reps. The team has also helped elevate and accelerate the number of press releases they can do.

If anything, I'm why things are late, which is wonderful and a refreshing change of pace. They're always on top of things and excellent at communicating.

They’re experts in what the public sector audience wants. They’re strong at helping us create the right pieces of content for this particular persona.

There’s nothing I’d have them improve. They do a great job and deliver consistently. We don't have any complaints.

If things are slow, you might be the reason why, like me, the projects fall behind because I'm busy, but they do a great job, so it's a nice problem to have.

I’m the senior director of marketing at a cybersecurity company.

We needed a PR firm of record to provide support with editing content, award submissions, PR strategy, and thought leadership.

REQ is our PR firm of record. The team has created editorial pieces that have been published in various publications throughout the US. Additionally, REQ has created award submissions for individuals in our organization and our products.

REQ was already engaged with my company when I started working here.

We've spent a minimum of $120,000 a year, but in some years, we've spent more.

We started working with REQ in 2019, and the engagement is ongoing.

We measure the share of voice and the number of articles REQ gets placed in. Overall, REQ's PR support has increased our company's profile and awareness.

REQ delivers work on time and within budget and responds well to our needs.

I'd like to highlight Katie's (Executive VP & PR Practice Lead) work.

REQ has a deep understanding of our business, our cybersecurity industry, and what it takes to be successful in the government market.

I don't have any constructive feedback for REQ.

I recommend being as thorough and upfront as possible when engaging with REQ. Share your goals and what you're trying to achieve with the team, and meet with them regularly to discuss your business priorities.

I'm the senior media relations manager for North America at a tech company that provides low-code process automation software for enterprises. I lead our PR and corporate PR efforts in North America.

We wanted to build a more prominent PR program for our corporate efforts in North America. Additionally, we wanted to build out executive thought leadership for our executives and our customers' executives.

REQ supports our PR efforts, focusing on three main areas. The first is getting more features in tech publications. The second and third focus on two of our main industry verticals: financial services and the public sector. REQ helps us get into publications and build up our presence in those industries. REQ pitches our executives for interviews, which leads to content. The executive comes prepared with their comments, and REQ prepares the executive for the interview and ensures the topic is aligned with their expertise. On the other hand, we work with REQ on some authored articles. In those cases, REQ drafts the article and shares it with me and the executive to review and ensure it's in line.REQ has also worked with one of our public sector leads to provide the content for an article. The team has drafted it, shared it for approval and review, and got it placed with Federal News Network, a public sector publication. This particular article is more thought leadership-focused, and it's authored by one of our executives.

We work with four teammates from REQ. An executive VP oversees our account, and Casey (Senior Account Director, PR) leads the day-to-day strategy. We also work with an account executive who is more in the weeds doing the actual pitching. The last teammate is an account coordinator who works on the administrative side of the account.

REQ was referred by a coworker who had worked with the company at their previous job in the marketing team. We were evaluating a couple of other agencies and ended up going with REQ because they proved to have a strong knowledge of the industries we wanted to target. The team had really strong work examples and relationships that we felt they could bring to the table.

We started working with REQ in January 2022, and the partnership is ongoing.

We have a higher quality of media opportunities coming in for REQ's area of work. The team has been able to create an executive thought leadership program and looped in our customers to participate in that, which is something we hadn't been able to do. REQ has done an excellent job finding opportunities for our customers to participate in and build relationships. Additionally, REQ does a good job of recommending things we can do outside of typical PR activities. For example, financial services is an important industry for us, and the publications are tough to get into. REQ has pitched and managed a small paid program supplement, which works well. We're happy with that. REQ has placed an article in Federal News Network, which is a good publication for us. The team has done a great job coming up with the article's topic of why low code is important for the federal government, giving the article a differentiator.

REQ is always very timely. I've never received anything late from them because the team is always on time or early. REQ also does an excellent job of managing the budget and the hours we have. The team always does a good job of accommodating whatever the priority is at the moment while staying within our budget.

Casey is great and a nice person to work with. She's very professional and an active listener and participant.

REQ is great and doesn't just go through the motions. The team thinks about what we're discussing and the problems we need to solve. I really appreciate that REQ thinks outside the box to ensure we get more media coverage. The team is also willing to jump in wherever it's helpful. As I mentioned, the public sector is an important industry for us, and our public sector team has wanted us to have more press releases with public sector agencies. REQ has reached out to some of these customers and secured a press announcement. REQ goes above and beyond by reaching out to customers and taking on PR activities.

I've been very happy with REQ's work and don't have any constructive feedback for them.

Don't hold anything back, and give REQ all the context when you speak to them. The team is very proactive and will bring new ideas. There have been times when I've mentioned something in passing that I don’t think is necessary for the conversation. Still, REQ provides good feedback and has evolved it into something we can actually work on. Be super open and treat REQ as a member of your team because they may think of something that wasn't even on your radar.

Valerie VerlanderSenior Manager of North America Media Relations, AppianSoftware

I am the Senior Manager, North America Media Relations of Appian

Appian is a software company that automates business processes.

Referral

2-5 Employees

REQ is our North America corporate PR firm. They manage the following activities to support Appians media presence:

Since working together they have delivered 70+ pieces of coverage across key publications and industry verticals.

REQ is extremely timely. They meet all deadlines and commincate clearly if there will be an update to timelines. They are also creative and scrappy, and are always taking the initiative to build on the direction they are provided. They are also willing to help whenever needed and offer their assistance with projects outside of our normal purview without hesitation.

Their ability to learn my company's goals, and run with it. I appreciate being able to provide them direction, but also having them bring ideas and proavtive ideas to the table routinely.

I am the Marketing Manager of Clearlight

Clearlight is one of the oldest and largest sauna manufacturers and wellness companies.

Other

6-10 Employees

REQ oversees our entire online advertising strategy, encompassing PPC campaigns and management of social media channels. Additionally, we collaborate with REQ to optimize our website's SEO, ensuring top rankings for our targeted keywords. Regular keyword research is conducted in partnership with REQ. Their expertise extends to providing social media support across platforms such as Meta and beyond.

There has been significant advancement in both sales and lead generation, although precise figures are pending. The optimization efforts have resulted in heightened visibility and improved rankings across pertinent search platforms, contributing substantially to overall growth. Since assuming control of the organic social media operations in December 2023, there has been a noteworthy surge in engagement and audience expansion. This growth underscores the effectiveness of strategic social media management in enhancing brand presence and fostering meaningful connections with the target demographic.

Certainly! Without a doubt! Their communication skills are excellent, consistently delivering tasks promptly. Whenever we've required assistance, their responsiveness has been exceptional, and they've been adept at clearly articulating their requirements from us.

They are committed to ensuring the success of our project, prioritizing its outcome over merely running a campaign for commission. Their meticulous attention to detail enables us to achieve profitability in our collaboration with them.

Nothing comes to mind! REQ has consistently managed its ongoing projects and tasks with meticulous care and effort throughout the years. Whenever faced with new challenges, they swiftly collaborate with us to adapt and find the rhythm.

I’m the VP of brand and marketing for a full-service real estate platform that works across industrial, office, residential, and renter investments.

We wanted to increase brand awareness and multi-group audience engagement. Our goal was to position our company as a national player and elevate our profile, thought leadership, and value within the corporate real estate investment industry.

REQ provides us with PR and social media management (SMM) services, including content development and strategy. They create content for LinkedIn, Instagram, and Facebook. We respond to social media comments internally. Although REQ doesn't directly provide reputation management services, the team considers reputation management in the tactics and strategies they deploy.

We’ve worked with Lisa and Elizabeth (EVPs, PR), Eileen (Account Manager, PR), Mary (Senior Strategist, Social Media), Ella (Account Coordinator, PR), and Bailey (VP, Content & Digital Syndication). Lisa and Eileen are our day-to-day contacts. Additionally, REQ assigns interim team members to our account when we need more resources.

I found them through my network. Someone I had worked with previously joined REQ, and I wanted to see the company’s potential. My initial interview with REQ was incredibly clear, streamlined, and on-point. Moreover, they were very well-researched. The whole team, from Lisa and Elizabeth to Eileen, had a thorough knowledge of our company and its progress before even coming to the meeting.

We have REQ on a monthly retainer, and we’ve spent between $250,000–$500,000 in total.

We started working with them in April 2022, and the engagement is ongoing.

Quarter-on-quarter (QOQ), REQ has doubled or tripled our media reach and earned media positioning. The team's work has dramatically increased our thought leadership placement, bylines, and speaking engagements across all markets we want to be in. REQ has made the difference between us being a boutique firm and becoming a futureproof national player — they’ve taken us there.

They deliver on time and within budget and communicate exceptionally well — I give them top marks. Since we’re a small team, we work quickly and are stretched thinly. REQ, Eileen, and Ella’s project management is always one step ahead, keeping us on point and creating a space for all of us to do our best work and deliver it on time. Nine times out of 10, Eileen has already asked and answered any question I can think of.

I’ve worked with many PR agencies in the US, Europe, and the Caribbean, and Lisa and Eileen’s team at REQ are in a class of their own. Overall, we have a phenomenal partnership with REQ.

In the beginning, they were a bit conservative on the social media side. Thanks to Eileen’s project management and Mary’s open-mindedness, they were receptive to our feedback when we asked them to push harder on that side. Ultimately, this initial stage was good to go through together to build our trust. REQ listened to us and went out on a limb for us while we trusted that they had our best interests at heart.

When working with REQ, listen to collaborate and understand and let the REQ team do their best work. Trust them because they’re at the top of their game. They take their job seriously, so your goals will be their goals. I also recommend working with Lisa and Eileen’s team at REQ — they’re incredible. At the same time, I don’t want anyone else working with them!