North Star Inbound

I am the Co-Owner of AHMS Skin Care LLC

We sell skin care products online nationwide.

Onsite and Offsite SEO services (PR campaign)

Referral

Referred to me

Site ArchitectureContent CreationDigital Promotional Posts and digital PR campaigns

ZERO results, and horrible experience.

We invested a total of $76,000 in this company for both onsite and offsite SEO strategies. While it’s too early to see significant results from the onsite SEO, the offsite portion of our investment, particularly a $22,500 digital PR campaign that promised to deliver links through three articles, ended up being completely fruitless. Despite our high hopes, we did not receive even a single link from this campaign.

Virtual Meeting

Nothing

Their priority should be to diligently work towards satisfying the customer, rather than merely collecting payments. It is crucial that they assume responsibility when outcomes do not align with expectations and demonstrate professionalism and accommodation, especially in instances like when a customer is charged $22,500 without receiving any services. Additionally, they must rectify their billing errors. We have been repeatedly billed for invoices that were already settled, a practice that could lead many customers to overpay simply by trusting this company.

I am an Executive of Shiny Smile veneers

Removable Dental Veneers

Referral

Referred to me

SEO and PR Campaigns to get high quality backlinks

improved organic rankings, Traffic and revenue.

They used to deliver on time and respond to our needs. all of the sudden this changed to the contrary. While their SEO content services is good, I'm unsure if they justify the premium pricing of $2,500 per article. We did see a few articles rank, but considering the six-figure investment over 18 months, the return was underwhelming. There was no noticeable improvement in our organic traffic or organic revenue.

Nothing other than one of their employess who was really great in communication and her content.

They should refocus their goals from simply taking and keeping clients' money without delivering results to prioritizing delivering results and making their customers happy. When they do that, the money will follow naturally

Houston, Texas

We are an online dental cosmetic company

Our main goal for hiring North Star was increasing our brand awareness and improving our SEO.

We were referred to North Star by one of the biggest experts in SEO.

The project steps are :

Three

The project didn't even end and for only two articles we got around 44 mentions and backlinks with very good DA.

They are great at communication and are very accurate regarding timelines.

The quality of their work , they promised very little but delivered and exceeded our expectations .

I cant think of any .

Quality: 5

I’m the campaign manager at Preply, an online learning platform for tutors.

We hired them for content creation and ideation and digital PR outreach.

North Star Inbound has provided content writing and digital PR outreach for us as well as some content marketing based on SEO. For content writing, we give them our brand guidelines and the topics we want. Then, they’ll pitch ideas, usually around nine of them, and we pick three content pieces a quarter.

Our director of inbound marketing brought them to our attention. We had a big budget for digital PR, so we interviewed a lot of digital PR agencies, and North Star Inbound stood out to us the most. They were one of the few agencies that dared to propose a big contract; they were confident they could achieve high targets.

We’ve spent around $400,000.

We started working together in July 2021, and the engagement is ongoing.

The penultimate campaign North Star Inbound created drove 300 links in the space of two weeks. In a seven-day window, it also attracted 27,000 unique visitors to one of our blog pages. Meanwhile, their latest campaign was featured on Jimmy Kimmel Live! and then on The Drew Barrymore Show. Disney also connected with us through LinkedIn to do partnerships, which we assume came from that campaign.

They always deliver items on time and respond to our needs. We've never met them in person; all our communication is through Zoom.

I only have good things to say about North Star Inbound. They're super transparent and always willing to help, even outside the scope of work. Our internal team always asks about what North Star Inbound does because they're impressed by their work. The team is always happy to share their press releases and what they've done, which allows our internal team to flourish and grow. Some agencies flat-out refuse to share that kind of information, so we appreciate North Star Inbound's openness.

I don't have much critical feedback because they've overcome their one challenge. Initially, we were off to a slow start because the education vertical isn't very active in the news cycle. However, they've adapted to that very well.

If you're looking for digital PR that can go alongside traditional PR and has a performance-based SEO perspective, North Star Inbound is a good company to go with.

I am the co-founder and CEO of JobSage. We are an employer review platform focused on company culture.

We started our company with a brand new domain only a few months before starting to work with North Star. Our overall strategy was to invest in content mkt, SEO, etc. in order to quickly build up domain authority and traffic to our site, knowing that this would create long term value for our company.

My co-founder, an expert in SEO, did a lot of research and talked to a lot of potential partners. Ultimately we decided to go with NorthStar because they clearly had the expertise we needed and they too had a passion for our work/mission, which was important to us.

At a high level, we are creating relevant content relevant to our target market that is both highly valuable from a pure user perspective and also gives us the biggest opportunity to make SEO/traffic gains. The project kicked off with a collaborative brainstorming session to share thoughts and ideas. From there we created a 3-month roadmap of content that then gets produced along with a digital PR campaign. The process over those 3 months is very collaborative. We get to provide input along the entire journey while still keeping our schedules on time. Near the end of the 3 months, we re-start our process of planning again.

We work with about 2-4 people there. There is a project manager, content creators, a PR person, etc. We also have good communication with their CEO, which is great.

Our domain authority is around 50 according to HREFS, which is amazing for such a young site. Our site site traffic also continues to grow approx 30% MoM.

Really amazing. The team was really receptive to our early feedback on how to work together. It took a little time up front to get the right balance down but I'm very happy with how we work together.

The whole team is great and I just really appreciate their founder. She's a good human and cares. That's most important to me.

It might be our fault but it took us a bit of time to figure out how to think about how they bill / charge us but we eventually figured it out and it's fine now.

I'm the SEO Director for our company and I'm responsible for driving organic traffic to our website and blog.

We are a fast-moving startup with more things to work on than there are people to work on them. We needed to increase organic ranking and convertible traffic from search. We hired North Star Inbound to provide support for SEO, content marketing, and competitive landscape assessment.

There was a referral from some other great work they've done with other clients. After interviewing and assessing fit, we knew it would be a great match and that they could help us move the needle and drive more revenue.

Our ongoing work with North Star Inbound includes a monthly meeting to assess the previous month's activities, email support for any random SEO questions, creating blog posts, and implementing completed works. They keep their fingers on the pulse of the SEO world and keep me informed of any changes or ideas that could negatively or positively affect our site goals.

I've worked directly with the founder, Director of Content Marketing, and a couple of other people from their content teams. Most of the contact is with the Director of Content Marketing, who organizes the work for the other team members.

We've seen a steady increase in traffic since we started the contract. We also rank for almost double the keywords we were from before they started. All of this new traffic has driven more conversions for us and made our organic channel one of the highest performing in our company.

They communicate clearly, and we never have to repeat ourselves when discussing initiatives or ideas in meetings. We receive quick responses to any questions outside of our monthly meetings, and we are politely reminded about any deliverables we owe on our side to keep the work flowing and traffic growing.

I like a team that knows how to get work done but can be friendly and personable. Communication is a real challenge for many teams but working with North Star Inbound is easy and fun, making the work's positive results all that greater.

We haven't had any challenges with them at all.