HawkSEM

I am the Senior Growth Marketing Manager of Brightspot

Brightspot is the CMS solution for delivering brilliant, modern digital experiences, with a flexible, fast and secure platform that you can trust to consistently elevate your content approach.

Referral

2-5 Employees

HawkSEM has managed our Paid Search, Display, and Paid Social programs for the past two years. They partner with us as both technical and strategic experts to build, execute, and optimize campaigns that drive new business pipeline at Brightspot.

Hawk has supported new business growth by delivering marketing qualified leads (MQLs) and increasing brand awareness and engagement across channels. Our campaigns deliver new pipeline month over month, while maintaining an optimital cost per lead.

The HawkSEM team is extremely responsive and organized. We hold biweekly strategy syncs, monthly creative calls, and communicate over Slack and email on an ongoing basis. They manage projects through calendars and spreadsheet trackers, so that status updates are frequently communicated. Whenever there is a more urgent request, they immediately respond and tackle it with expertise and efficiency.

Not only is each member of the HawkSEM team an expert in paid media, but they also take the time to learn our business goals and strategy to ensure they are delivering the right results through their campaigns. We consider them to be members of our team, and we truly value the partnership we have built.

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I am the Managing Member of Check Depot

Check Depot is a reliable provider of high-quality business checks and banking supplies dedicated to meeting your business needs at the lowest cost.

Online Search

2-5 Employees

HawkSEM conducted a thorough technical audit of my website and tracking, analyzed and enhanced existing ad campaigns, and introduced new campaigns for improved performance. Their work led to tangible growth for our company. Additionally, HawkSEM has been instrumental in optimizing our SEO strategy by addressing technical aspects, onsite errors, and creating relevant content to boost brand visibility and engage potential customers effectively.

The project has yielded a remarkable 50% rise in new customer conversions and substantial cost reductions in our branded campaigns, marking clear progress and success. We couldn't be happier!

The project management team at HawkSEM is both friendly and professional. They always deliver on time, and I genuinely look forward to our meetings—it's always great to review the progress being made!

One aspect that truly stands out is everyone at HawkSEM's dedication to our company's success. They are interested in helping us grow and possess an obvious passion for their work. They enjoy what they do!

I really can't think of a time when they didn't meet my expectations. If there ever is, it's easy to reach out to them, and I trust they'll do their best to address any concerns or preferences I have.

I am the Marketing Director of the company

Healthcare Staffing and Recruiting Agency offering per diem, contract, direct hire, and comprehensive workforce solutions for healthcare organizations across the US.

Online Search

2-5 Employees

explained all in other section

The resolution. Things break, relationships get strained. But as soon as I brought my concerns to them, they turned them around so quickly. I have no reason to believe we'll be in that position again. I have full faith now in the team and company

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I am the Director of Integrated Marketing and Brand Identity of an education company

We offer a vibrant array of high-quality master’s and doctoral degree programs and professional development training geared toward shaping the future of education across preK–12, higher education, and workforce learning.

Referral

2-5 Employees

Hawk launched several campaigns to help us reach prospective students on Google, LinkedIn, Facebook, and Instagram. They developed compelling landing pages for each campaign and helped us craft efficient and effective keyword strategy. We brought in many leads and have seen high conversion to application from the leads who filled out our RFI forms on our landing pages.

We have seen (so far) about 11% conversions from lead to applicant, which is slightly better performance than our last digital agency partner, but more importantly, the applicants that have come in this year are more qualified and a better fit for our programs, which means we're doing a better job of reaching the right people.

Our HawkSEM team has been so on the ball. They are knowledgeable, strategic, and clearly spend significant time considering our strategy and ways to maximize our budget. They are quick to respond and track our action items closely.

In-Person Meeting

I have been most impressed by the team's willingness to teach us digital advertising best practices along the way. I have learned so much from the HawkSEM team and am impressed by their depth of knowledge.

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I am the Marketing Coordinator of Unmanned Vehicle Technologies

Serving as one of the largest drone and robotics dealers in North America we equip organizations with the most advanced drone and robotic technology, supported by our industry-leading mission-critical technical and operational fleet support services.

Online Search

2-5 Employees

We hired HawkSEM to manage, optimize, and grow our Google and Bing paid advertising tracking CPC, conversions, CTR, impressions, and cost/conversion. Starting with a thorough examination of our accounts, HawkSEM evaluated each of our campaigns, recommending optimization-based strategies based on each identified opportunity. The team then implemented the needed changes while continually evaluating performance. After, HawkSEM initiated A/B testing on select campaigns, providing on-going experienced based strategy recommendations.

Our team has secured more relevant and valuable leads as a result of partnering with HawkSEM and the teams marketing efforts. Our conversions are up 40% YOY with our Cost/Conv staying the same.

HawkSEM has delivered all necessary project items on time while providing personalized attention to our needs.

We couldn't be more pleased with our HawkSEM team, Max and Katie. They are passionate about UVT's success and have done a fantastic job of providing personalized recommendations backed by a wealth of expertise, and individualized attention, educating themselves on our unique industry at every opportunity.

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