Fractl

I’m the marketing director at Payless Power, a retail electric provider that provides electricity to homes and businesses across Texas.

We needed help getting our company name and the services we provide in front of many people we usually wouldn't be able to get in front of. We also needed help with link building and a more holistic digital PR approach.

Fractl provides us with link-building, content marketing, and digital PR services. They provide detailed campaigns that we give to our internal web development team to post on our blog. The campaigns also contain assets, such as infographics, that we can utilize across social media platforms. The assets they provide have color schemes that match our company colors, so everything feels like Payless Power, even though Fractl does most of the work.

We communicate with 5–10 people every week. Most of those reach out for separate campaigns, and some are specific to the technical SEO side of the project. We also communicate sometimes with Kelsey, the acting Account Manager.

This is our second partnership with Fractl. When we began our first project a couple of years ago, we tried to find someone to assist with link building and a holistic digital PR approach. That project ended around 18 months ago, and we decided to reach out and partner again.

We've spent $275,000.

We've been working with them since June 2024, and our engagement lasts 12 months.

We measure our success based on the placements Fractl is getting, such as CNN, Yahoo, and Good Morning America, rather than any specific data. We've received several placements and links from Fractl from many local newspaper companies in Dallas and Fort Worth. The team creates content that is extremely attractive to high-authority sites, which puts Payless Power in front of a national audience.

They've been highly proficient in project management, using a mix of Asana and Google Docs. The scope of work laid out at the beginning of the project is very detailed. Their weekly communication has been fantastic from start to finish; we've held meetings via Google Meet throughout the engagement to ensure everybody's on track.

We're just thrilled with the work the entire Fractl team has done on our account. In our space, it's easy to overpromise and underdeliver. Fractl has overpromised and over-delivered, which is unique in this space. It shows that their relationships across all industries benefit them and their clients.

I don't have any recommendations; we've been perfectly pleased with them.

Trust what Fractl says they can do and provide. They'll do it. They've stuck to their word the entire time, and I trust what they say they'll do.

I’m the director of web and organic strategy at American College of Education, an online college that offers affordable, accredited online degree programs for working professionals in education, healthcare, nursing, business, and leadership, aiming to advance careers and make a positive community impact.

We needed help growing our digital authority and the number of referring domains to our website through custom content and digital PR.

Fractl has helped us create custom blog content based on topic ideation and research. Once the content is placed on our website, they help promote links to the new content to grow our digital authority.

We’ve worked with 2–5 teammates from Fractl.

We met Fractl through a conference presentation. We chose them because we loved their approach to digital PR and how they incorporated AI into their process.

We started working together in October 2025, and the engagement is ongoing.

Fractl has shared a list of links they’ve garnered as a result of their digital promotion work. We’re early in our engagement, but we’re averaging 19 links per campaign and have domain authorities as high as 94.

Fractl’s delivery and communication have been excellent. They’ve been on time and thoughtful in their approach to ensure the work is a great fit for us. We communicate via email and messaging apps.

Fractl’s consideration of AI publishing relationships is unique. Additionally, their agent-based product offerings have allowed our unique digital PR needs to be addressed more directly. For example, their Reddit-based agent is helping us ideate opportunities within the platform for posting and conversation starting.

There’s nothing they need to improve. They’ve been excellent.

I’m the senior SEO manager at a translation management system for other software and apps. I manage the SEO and AI search strategy at this company.

We wanted to improve our online presence and online mentions, including the type of mentions and the variety of publications that mention our company.

Fractl provides digital PR services. We’ve started the process by providing them with a few guidelines on what would be a good asset for us in terms of a publisher that will feed our company by placing a mention. We’ve also provided them with the type of campaigns we’ve run in the past and what we’re expecting from them in terms of ideation for the digital PR campaigns they’re running for us. We've provided Fractl with the background, the guidelines, and the expectations for our project.Fractl secures online mentions for us through organic promotions. The team has created several strategies for interviews, quotes, campaigns, and brand mentions.

Our main point of contact is Joe, but we’ve also worked with Kip for the campaigns, Nicole for the quotes and mentions, and about 5–10 teammates from Fractl in total.

We found them through Google. We chose them because of their good online reviews and proven case studies. We also chose them because they were ultra-professional when we met them. Fractl understood and listened to our needs, and we could see from the very first call that they knew what they were talking about regarding PR and SEO.

We started working together in June 2025, and the engagement is ongoing. We've just renewed our contract with Fractl.

Fractl has secured 60–70 online mentions through organic promotions. Fractl has improved our reputation by allowing our brand to be featured in publications that we wouldn’t have been able to target without their help. The quality of the campaigns they’ve produced for us is something that we didn’t have the resources or knowledge to do.

Fractl consistently stays on budget and meets deadlines. Sometimes, things are a bit delayed, but that’s on both sides because we sometimes take extra time for feedback or ask for extra things. Fractl is constantly clear in communicating what they can do with our budget. If there’s something else they can do for us, they always tell us.

We’re impressed with Fractl's exceeded results, professionalism in communication, and active listening to us as clients. Their adaptability when receiving feedback makes them a great asset. It’s easy to work with them because they adapt to our needs and help us out. Fractl also takes care of informing themselves about who we are, what we need, and what our expectations are.

Fractl could improve the initial ideas they propose to us as a client. Sometimes, we don’t go with the first round of proposals for the campaigns, and there’s always feedback needed. Improving the outcome of the first proposal will save some time. However, Fractl is good at adapting to our feedback. The team comes with one proposal, we give them feedback, and the second proposal is already good.

Don’t be afraid to ask for adaptability because Fractl will accomplish that. Also, ensure you answer all the questions and the questionnaire Fractl sends you at the beginning because that’ll be key for them to understand your company. The team asks the right questions, and it’s on the client to give the right answers.

I’m a department director for an SEO-focused firm. We specialize in reputation management and organic growth strategies for our clients.

We hired Fractl to support our greater organic SEO strategy for a client. We needed help creating content campaigns that could earn high domain authority placements on other publisher sites.

Fractl conducts research on behalf of our client with relevant topic areas. The team creates the campaign landing page and all the content based on the culmination of that research. Then, they leverage their extensive network of publishing partners to get exclusive content published on their sites for brand awareness and link authority that supports our client’s domain.

We’ve been in contact with a handful of people on the Fractl team. Joe, Fractl's director of content marketing, has been our main point of contact. He’s led the partnership along with me. We’ve also worked with several other staff members connected to or leading the research. They keep us apprised of how the research is going. Once Fractl creates the content, they share it with us for feedback.

A couple of people at my company had either worked with Fractl or used to work for them. It was more of a recommendation that way. I had heard really positive things about them. Additionally, Fractl's strategy was impressive.

We’ve spent between $50,000–$100,000.

We started working with them in January 2025. We've actually renewed our contract with them for another year. Our client gets one campaign a month. It’s a well-oiled machine as far as conducting the research, creating the content for review, and working with us to get it approved and published by the client.

We’ve seen very strong placements of the high domain authority, which is the ultimate goal in this partnership. We’ve leveraged Fractl’s extensive contact list and earned placements we wouldn’t have been able to otherwise.

We’ve been impressed with them as a partner. I say that to anyone I get to talk to about Fractl. They’re highly impressive from a project management standpoint. The team responds rapidly and is consistently willing to collaborate and pivot if needed. They’re always on time.

Fractl's response rate has been incredible throughout the entire partnership. They’re rapid responders, which is so valuable. Beyond that, the people who work there are incredibly kind and wise. In the first few conversations I had with them, I already felt they would be a very strong partner. From the onset, that went a very long way.

No, I don’t have any constructive feedback. They’re fantastic.

They’re an extremely creative group of people. Fractl does what they say they’re going to do, and they do it well. They also have a lot of interesting ideas you might not think of. Don’t be afraid to give them a little creative or strategic control if you’re looking to expand what you brought to the table for them. Fractl excels at expanding on ideas and collaborating further.

I’m the digital marketing manager of a surety bond and insurance agency.

We needed help with SEO and content marketing.

Fractl has been helping us with SEO, content marketing and writing, and link building. Initially, we filled out an intake form with details about our business, the products we offer, and the personas we’re targeting. From there, the team started working on our link-building campaign.

We’ve worked with around eight members of Fractl's team for two different campaigns, including project managers, content leads, promotion leads, and SEO leads.

I was familiar with Fractl because they used to contribute to an SEO blog. I didn't partner with them initially because they had a higher price tag than other link-building agencies. However, I decided it was time to give their services a try.

We’ve spent between $250,000 and $500,000.

We started working together in January 2023, and the engagement is ongoing.

Fractl has built hundreds of high-quality and authoritative links, many of them with a domain authority above 80, which are difficult to obtain. These links have helped us stay competitive in search engines and rank for keywords that drive revenue for our business. Overall, the team has met our expectations.

Fractl meets deadlines and stays on budget. The team primarily relies on Google Sheets, email, and meetings as needed to communicate and collaborate.

We're impressed with Fractl's ability to create content that generates links from authoritative websites.

I don’t think there’s anything Fractl can improve on.

Be open to Fractl's ideas because, depending on your experience, you might be in unfamiliar territory. Test them out and see if their insight proves accurate. If not, Fractl is more than open to adjusting on the fly in case things aren't performing as expected.