Brandwell

I am the Founder of Cultcha Kombucha

We produce, market and sell premium non-alcoholic craft kombucha.

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Great culture fit

2-5 Employees

Brandwell’s scope of wor included creating a comprehensive brand identity, focusing primarily on the can label artwork. Key deliverables included:

It’s still early to measure long-term outcomes, but the project has already set a strong foundation for success. Brandwell’s work has noticeably enhanced our product’s visual appeal and brand consistency, preparing us to make a strong impression in the market as we expand our retail presence. Initial feedback from customers and stakeholders has been overwhelmingly positive, giving us confidence that this brand upgrade will support future growth.

We chose Brandwell for their international appeal and deep understanding of FMCG branding. Their holistic approach to brand development set them apart, and they truly understood our vision from the outset, and helped us further refine it with enjoyable interactive sessions with the whole (wonderful) team.

In addition to their holistic approach, we were especially impressed by Brandwell’s timeless design sensibility—they are pure artists. Their work is more than just visually appealing; it’s thoughtfully crafted to endure and resonate over time. This artistry, combined with their strategic branding insights, created a brand identity that feels both authentic and enduring.

One area we could highlight is that there was a minor misunderstanding around the second or third round of revisions. However, this seemed to be more a matter of miscommunication on our end rather than an issue with Brandwell's process. They remained responsive and open throughout, helping us quickly get back on the same page.

I am the Senior Marketing Manager of BioGenesis Australia

BioGenesis is an Australian health and nutrition company specialising in plant-based, algae-derived supplements that support everyday wellbeing.

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2-5 Employees

Brandwell supported BioGenesis with a comprehensive brand and packaging refresh, aimed at elevating our market positioning and supporting upcoming product launches.

The project established a scalable and commercially ready brand system across our core and new product ranges.

Brandwell demonstrated strong project management throughout the engagement. Milestones were clearly outlined at the outset, and communication was consistent and transparent across all stages of the project.

What impressed us most was Brandwell’s ability to translate strategic positioning into a cohesive and scalable visual system. They didn’t approach the project as a purely aesthetic exercise, but rather as a commercial brand transformation.

Overall, we were impressed with the collaboration and outcomes. As with any complex brand transformation involving multiple internal stakeholders, there were naturally iterations along the way.

I am the Marketing of Advantage Solar

Provide affordable and sustainable energy solutions for residential homes.

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Great culture fit

2-5 Employees

We appointed Brandwell for the rebrand of our business identity. As part of the scope we had a refresh of our logo, fonts, colours and messaging. We also had a competitor analysis conducted to better understand our positioning. Once the visual identity was confirmed, we proceeded with the website development.

NA

They were always very responsive. We had some miscommunication around the functionality of the website backend which we are currently working through the solution.

Email or Messaging App

We like the simplicity of how they bring all the branding together. Sometimes this can be quite complex but they could understand our vision and bring it to life.

The team would have liked more clarity with the functionality of the website backend as we said we needed the flexibility to reuse sections of the website to build additional pages including landing pages. It was only after handover that it was brought to our attention that the website was not built with this type of usability. We are working through a solution however this will incur further investment which was not originally planned for.

I am the Operator of Full Spectrum

Full Spectrum operates as a retail coffee label as well as a contrcat roaster for both the specialty and commercial markets.

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2-5 Employees

I engaged Brandwell to develop a full brand identity for my retail coffee business. The initial scope of work included brand framework, constructing a verbal and visual identity, packaging design for my range as well as website design and webshop.

The development of a strong brand message with thoughtfully designed product packaging.

Initially the project was to be spread over 16 weeks. As the project gathered momentum, further design elements to compliment the brand were thought up. This naturally extended the timeline of the project but all timelines were amended and communicated very well.

Firstly, I was impressed by Brandwell's ability to workshop as a team to compile information which was to be used to create my brand identity. Through consultation we discovered the brand archetype which was carried through into all aspects of design . It wad through this ongoing consultation that they assisted me in further understanding my own brand.

Bradwell has done an exceptional job in all aspects of this brand-building project. All additional design work that was thought up on the fly to amplify the vision for my brand was executed with class.

I’m the managing director of Kenshi Life Changing Candles, a social enterprise that makes candles and diffusers.

We hired Brandwell to help us with our rebranding efforts and product design needs.

Brandwell has completely redesigned the look and feel of our candles and diffusers. They’ve also redesigned our stands where we display our products. We’ve had many meetings with them to discuss how things should look and why until we’ve achieved a distinctive look.

We work with three teammates from Brandwell. Our main point of contact is one of their directors, but we also interface with Damien (Creative Director & Co-Founder) and another teammate.

Brandwell received one of our candles as a gift from someone, and they saw the potential of how it should be packaged. They contacted us and gave us a vision of how our product should look. We quickly realized that their vision was a whole lot better than the way our candles looked in the years before.

We’ve spent around $15,000–$20,000 AUD (approximately $10,000–13,000 USD).

We started our partnership with Brandwell in July 2021, and it’s ongoing.

Our engagement with Brandwell has been a huge success. We’ve had an immediate improvement in brand perception and results in the marketplace. Our products have attracted more partners that want to sell our products. Even the stands have been great; people look at them, and they immediately know that we’re some type of charity — they immediately think positively about us.

Brandwell has been highly responsive. There’s been a point when I feel guilty because I need things quickly due to new accounts and marketing efforts. Despite that, they turn around items quite quickly; it’s usually within a week. We communicate by email and phone, and we’ve had a number of face-to-face meetings. They’ve come here and donated their time as well, volunteering a few times to make candles.

The most impressive thing about Brandwell is their intricate understanding of our brand and how it should be portrayed to the market. They understand it and educate us that our brand is about changing lives, and that’s our best message.

No, there aren’t any. I honestly can’t fault them, and they’ve been truly responsive.

Book a meeting with Brandwell and discuss exactly what your brand stands for to truly understand what you’re selling. It’s not the product or the service but what the people feel when they consider buying your brand. Have a detailed analysis of why your brand exists and what values it brings.