Baunfire

I’m the senior digital marketing manager for Replicant, a technology company that provides automation and AI solutions to contact centers. I lead all of our website initiatives.

Replicant had been around for three years as a startup when in 2022, we went through a rebranding initiative. Because of that, we needed a new website. We had a previous agency, but we weren’t happy with them. As a result, we searched for a new partner that could elevate our website and make it feel world-class.

Baunfire leads the design and development of our new website via WordPress. They’ve leveraged some of the existing code we have, but 90% of their work has been done from scratch. Another company has designed our creative identity, but Baunfire has provided their feedback on the website’s colors and logo.

We work with their owner and Nikki (Executive Producer), who is the main project manager. Ralph (Creative Director) is the main designer, while Nicole (Producer) is another project manager. We also work with Stacy (Senior Technical Project Manager).

I initially found them online through a website. Meanwhile, one of our investors said they’d partnered with Baunfire in the past. After interviewing other companies, we deemed Baunfire the most qualified agency for our project.

We’ve spent around $250,000.

We kicked the project off in March 2022, and the engagement is ongoing.

To measure success, we look at metrics such as time spent on a page, conversion rates, and pages viewed per session. All of these have trended in the right direction.

Baunfire has met deadlines and stayed on budget. To communicate, we use Slack, email, and Zoom meetings. We’re also using Google Spreadsheets.

The team is seasoned and established. They’re confident about themselves and have the professionalism and the right processes in place to hit deadlines and deliver great work.

No, there aren’t any.

Establish a good relationship with their owner. If you have a good relationship with him, he and his team will always be available to get things going and align everything. Trust them — look to them as thought leaders that’ll bring new ideas to the table.

I’m a digital marketing specialist at Omron Robotics, a division within Omron’s industrial automation group.

We shared a website with our industrial automation group. However, we wanted to create a website dedicated to robotics that showcased our work and was unique to us.

Baunfire designed and developed our website from scratch. We used Figma to create and discuss design templates. Baunfire also used Pastel to leave comments on the interface and WordPress for CMS. We integrated our download hub with Bynder, our new digital asset management system.

We worked with Juan, Pedro, Sam, Nicole, Robin, and a senior web developer.

The decision to work with Baunfire was made before I joined Omron. From what I know, Omron conducted thorough research. Several service providers made it to the last round, but we chose Baunfire because of their designs, expertise, and communication. I believe we found Baunfire on Google.

We invested around $200,000.

We worked together from October 2024–August 2025.

We’ve seen impressive results since launching the website. Our website visits have doubled in the first three weeks, and the engagement time has almost tripled to two minutes per user. We’ve also seen a 30% increase in contact form submissions and an 80% increase in organic search traffic. Four of our keywords now rank on the first page of Google. Customers and internal teams have commented on how much easier it is to find information on the site.

Baunfire delivered on time and within budget. We used Teamwork for project management. We also used Figma and Pastel for design. Baunfire set milestones, kept us on track, and adapted quickly whenever our needs changed. We used WPVIP for CMS, which was tricky in some instances, especially for security. However, Sam guided us through it and helped us get up to speed quickly.

We were impressed with Baunfire’s responsiveness and how quickly they pivoted. They were solution-oriented and understood what we needed. Baunfire was dedicated to supporting us.

No, we had a top-notch experience.

Have a general idea of your project scope. Don’t feel pressured to figure everything out from scratch. You can rely on Baunfire to guide you in the right direction. They have great expertise.

I am the Communications Director of a consulting company.

We are an emergency and grants management consulting firm that that helps clients prepare for, respond to, and recover from disasters.

Referral

2-5 Employees

This engagement began with a comprehensive Discovery phase, including client immersion sessions, stakeholder interviews, and a review of the brand mission, project goals, audience personas, and visual inspirations. Internal research supplemented these efforts through competitive analysis, evolving user needs, and industry best practices. A collaborative discovery workshop ensured alignment on service offerings, sales cycles, and the broader business landscape.

The project was managed efficiently with clear timelines, regular check-ins, and transparent communication throughout. Deliverables were consistently met on schedule, with flexibility shown when adjustments were needed. The team was highly responsive to feedback and evolving needs, providing timely updates and adapting quickly to ensure alignment with our goals. Their structured approach helped keep the project on track while maintaining a collaborative and solutions-oriented working relationship. They maintained a steady pace throughout the engagement and communicated clearly when adjustments were needed. A few minor delays occurred—primarily around content development and final approvals—but these were manageable and did not significantly impact the overall timeline.

What we found most impressive was the company’s ability to blend creative vision with strategic thinking. They didn’t just execute a redesign—they understood our brand, industry, and goals, and translated that into a site that is both visually compelling and functionally effective. Their design expertise set them apart from other vendors we’ve worked with.

While the overall experience was strong, there are a couple of areas where improvements could enhance future engagements. First, using a centralized communication platform (rather than relying solely on email) would have made it easier to share information, track progress, and streamline collaboration. Second, greater transparency around design-related costs—such as licensing for images, fonts, or other assets—would have been helpful earlier in the process. Providing a clear overview of potential add-on expenses at the outset would allow for better planning and alignment on budget expectations.

I’m the senior director of marketing at RealCold.

We had a website built by an offshore company that didn't represent us well. That first website was just to establish our brand and show that we existed, but it didn’t keep up with what we needed. We hired Baunfire to build a site that enhanced our brand digitally and served as a lead generation tool.

Baunfire designed and developed our website using Figma, and the backend architecture was done in WordPress. Initially, we had an introductory call to walk through our goals. Once we did that, Baunfire scoped the project, and we signed off on that scope. The next meeting was to introduce the team who would be working on the project. Another early meeting was around the project timeline, expected deliverables, roles, and responsibilities. Then, the work kicked off in milestones.

We worked with a senior project manager, a director of marketing strategy, a senior designer, two developers, and a technology director. The technology director wasn’t involved the whole time; he helped get the site live and talked a little about security.

We found them through a Google search. I was looking for the top national web design companies. I clicked through several articles featuring service providers and looked at their portfolios. Baunfire’s portfolio of work most aligned with my vision, and the type of customers they had worked with also aligned with who we were.

We spent $68,000.

We worked with them from July–December 2024. The site went live in January 2025.

After launching our new site, the time users spent on the site doubled, and the number of web forms increased by 50% compared to last month.

They delivered the work on time and within budget. They communicated very well using email, phone, Zoom calls, and project status documents to communicate all the milestones. The timeline was built using Google Sheets.

Pedro, the project manager, was great.

They moved very quickly.

I can't think of anything Baunfire could improve.

Understand that you’ll be the owner of your site's content. You’ll have to craft stories, who you are, and your mission and values. It’s a fair amount of work, but it's an opportunity to rewrite or create new content. That is a large undertaking, and Baunfire went through and helped copywrite some of the content to be very customer-centric. You have to be prepared to think judiciously about crafting your stories.

I'm the senior web designer at the American Water Works Association. For this project, I took on more of the project management side of things.

We needed help with website design and development. We had done a UX study of the website with a different agency and learned that people couldn’t find our resources. We provide resources to our members, so our main goal was to create an intuitive UX where people could find what they were looking for.

Baunfire designed and developed our website. We started with a deep discovery process. We made a large call and provided tons of information that they had requested. They made sure they touched on all our points and understood all the different services we offered. We have many resources for different persona types, so they carefully considered that.

We had a project manager who was our key contact, and we also worked with a designer who was our core person throughout the project. Since we needed additional design assistance, she was there. Baunfire also provided a content manager who assisted us with the site's written content, the head of development, and the development team.

We did a lot of due diligence on different agencies. We called at least 30 different ones and sent the RFP to about 15. Among the responses, we sought intuitive navigation and a beautiful mega menu. Finding design firms to show live examples of what we were looking for was challenging. Baunfire could show us live examples of what they had done for other clients. In the end, that was the reason we went with them.

We spent $150,000 on the base project. We also contracted Baunfire for additional work, which was well beyond the scope.

We signed all the paperwork in September 2023 but kicked it off in December 2023. The project was completed in September 2024, so the whole project was less than a year.

On the analytics side, these showed that people spent additional time on the site and were more engaged with it because there were more page views and sessions. We also saw a significant increase in mobile, with people spending more time on it. Additionally, on the people-first side, we had a bunch of different committees. When those committees met, we received feedback that they were floored by how the website was better.

They were highly responsive. Also, our website had a firm date by which it had to launch because we were launching in tandem with an AMS system, and they hit that deadline. If I ever asked our project manager for anything, she ensured it was delivered. She responded promptly to emails, but we also used Teamwork and did a lot through that, and if I needed her, I didn't have to place a task and wait for her. She was always there. Additionally, we worked with their head of development from beginning to end. He had a team underneath him that came through with additional requests we needed to launch.

From the beginning, you could tell they were very interested in being successful with our needs. They listened to us, and it was a great process. The development team came in at the end and scooped up some needed help. The project manager was on top of everything. Honestly, they were all so wonderful.

I'm usually very critical, but we had such a great experience. I can't find something Baunfire needs to work on. They have their stuff together.

Trust in their system. I'm not a very trusting person, but their system worked. Trust in their process.