Amazon Growth Lab

I am the Manager, Trade and Sales Planning of Kellogg Company

Kellogg's manufactures and markets cereal and convenience foods for households worldwide.

Referral

6-10 Employees

Amazon Growth Lab executed a full-scale DSP campaign to increase our brand awareness across Amazon. They also focused on driving organic traffic, helping us secure top-5 rankings on critical keywords, generating over 1 million monthly impressions without any paid acquisition. They managed our PPC efforts and fine-tuned campaigns, achieving a remarkable ROAS of 12.6.

Highly organized and responsive

Their ability to deliver strong results in both paid and organic growth was commendable. They helped us rank in the top five for critical keywords, generating over a million organic impressions without additional paid traffic, which we hadn’t expected to achieve so quickly. Their DSP strategy was highly effective, delivering a ROAS of 12.6. What really made them unique was how seamlessly they worked with us, always finding smart, data-driven solutions to boost our brand’s presence on Amazon.

No improvements needed.

I am the Project Manager of a medical company

We are a $45M annual revenue eCommerce brand, with Amazon as a core sales channel.

Referral

6-10 Employees

Amazon Growth Lab took a full-funnel approach to improving our Amazon performance.

Amazon Growth Lab helped us grow our Amazon revenue by 35% year-over-year while improving efficiency at the same time.

Higher conversion rates across key SKUsImproved organic rankings for priority keywordsMore efficient ad spend with stronger overall returnsDescribe their project management. Did they deliver items on time? How did they respond to your needs?

Their ability to scale revenue while improving profitability. Growing 35% YOY while decreasing TACOS by 23% is not easy to achieve, and it speaks to how well they understand both growth and efficiency on Amazon.

It would be nice to have more in person meetings

I’m the managing member of a GPS tracking device company. We provide affordable GPS tracking devices and cloud-based software to help customers track vehicles, assets, and people. We also offer fleet management solutions and dedicated customer service.

We hired Amazon Growth Lab to increase our sales numbers on Amazon.com. The team focused on units sold and advertising metrics, including TACOS, ROAS, and more.

Amazon Growth Lab’s goal was to increase units sold and total revenue while using the same marketing spend. The team tried a bunch of stuff, including PPC optimization and listing improvements, but didn’t achieve any performance parameters.

We worked with three teammates from Amazon Growth Lab.

We found Amazon Growth Lab through AI, which referenced Clutch and other review sites. We chose the team primarily due to AI’s recommendation and their sales job.

We spent $15,000.

We worked together from April–July 2025.

Amazon Growth Lab didn’t achieve any improvement over three months. The end result was that our business was down 47% year-over-year, which was after three months of utilizing their service. We truly wasted $15,000.

Their response time was good, but their management was busy and a little difficult to get a hold of. If we missed a meeting, there was no effort to follow up to check on the status of their team or the project. We communicated via Slack.

Amazon Growth Lab could’ve potentially assigned people with more knowledge, education, and skills to the project. However, I’m not sure they had the ability or skillset on their entire team to do this. While we were in a competitive field there was 0 success using them with an average cost of approximately $5K a month. As a small business this is a substantial amount to spend while achieving 0 success..

Nothing was impressive about working with Amazon Growth Lab.

I am the Senior Manager, Omnichannel Strategy of an ecommerce company

Home goods retailer

Online Search

Company values aligned

2-5 Employees

n/a

We've been working with Amazon Growth Lab for the past six months, and they've been an incredible partner. In just the last three months, we've seen an average growth of 35% compared to the same period last year. They've taken a huge load off our plate and brought a strategic, goal-aligned approach to our Amazon business. What really sets them apart is how deeply they align with our company goals, prioritizing performance and ROI over short-term profit. We've seen major improvements in ad targeting, product visibility, and overall efficiency. They've helped us grow while keeping ad spend in check, which has made our investment in them not just worthwhile, but essential. Highly recommend to any brand looking to scale smartly on Amazon!

Incredibly prompt with a strong sense of urgency.

What really sets them apart is how deeply they align with our company goals, prioritizing performance and ROI over short-term profit.

n/a

I am the Online Channel Supervisor of a jeans company

specializing in premium jeans

Clutch Site

2-5 Employees

AGL is our Amazon agency that focuses on PPC management, sales & revenue targets, organic sales, visibility, conversion and overall account management.

They have a holistic approach which includes not only sales target but also visibility, PDPs, variable deals and efficent optimization. We've been working with them past 9 months and so far they have fulfilled their promises. We had seen a significant increase on sales, profitability and sessions. The team highly responsive and always deliver on time, whether it's a product optimization, creative brief or launching new campaigns.

In my point of view, the effective and open communications is one of their strong suits. They are always accessible and respond quickly. Another one is definitely PPC management; they work really diligently and are mindful for spend so that we never waste money; and keeping profitability on the desired level is among their top priorities.

From the initial audit they presented to this day, almost all KPIs have aligned with our expectations. There are no aspects I would want them to change so far.