Wildish & Co.

I’m one of the directors for an estate agency that sells and lets retirement properties in the UK.

We had outdated branding, and after 10 years, we felt like we needed a bit of a refresh. We hired Wildish & Co. to handle updating our brand.

Wildish & Co. handled our company’s rebranding effort and created a new WordPress website. They also gave guidance for future marketing and advertising. Their team interviewed me and my business partner, and they put together the logo, colors, and new branding guidelines. Wildish & Co. is offering maintenance services and updates when needed.

We worked with 2–3 people on the branding side and 4–5 people who were developing the website.

We found their company online. We gave Wildish & Co. a rough outline of what our company does, and we sat down for two hour-long meetings where they asked us about our company and target market. From there, they put together a plan. We liked the individuals we spoke to from Wildish & Co. and their ideas, so we decided to move forward with them.

We spent about $55,000.

We worked together between September 2022–September 2023. The website and branding are completed, but we consider the engagement ongoing because Wildish & Co. provides maintenance services.

It’s still early in the process, but our internal team has responded positively to the work. We like the new look and feel and are confident that once the website launches with all of the content, it will make a big difference. We plan to continue working with them, which is the true measure of success for us.

Wildish & Co. delivered on budget, but the project took slightly longer than anticipated.

We were really impressed with the team we worked with, especially one of the individuals on their branding team. We are very happy with the result and would recommend them to anyone.

We wish Wildish & Co. would have been a little clearer with where we were regarding timelines because we weren’t always aware of what was being done. We think their branding team did a great job understanding what we needed, but their website team could have done better. It would have saved some time if their website team better understood what we were looking for.

Ensure you’re challenging their ideas and letting them know what you’re looking for. You should try to make sure that everyone is on the same page before launching into any work.

I am the CEO of an environmental services company

Removed carbon dioxide form the atmosphere using algae.

Online Search

2-5 Employees

Brand Strategy

Completed rebrand including all assets. Completed website.

Yes, delivery was one time. They were responsibe to our requests.

Virtual Meeting

Good professional engagement, very organised, enthusiastic team

Not really - no complaints!

I’m a product marketing manager for a research platform.

We didn’t have proper branding rules, so we hired Wildish & Co. to help us with our branding.

We visited our mission statement and what we were looking to achieve in the next 10 years as a company. We also looked at our values and the persona we present as a business to nail down the brand strategy before starting anything else. We gave Wildish & Co. free reign to change everything they thought needed to be changed, including our logo. The most important thing to our organization was that our new branding aligned with who we were as a company.

We worked with a consistent team of approximately seven people; this included a project manager and designers.

We found Wildish & Co. through a Google search. We looked at many different branding agencies and had specific criteria because we’ve struggled to work with other vendors in the past. We were looking at boutique agencies based in the UK with strong branding on their websites and clear messaging through their branding.

We worked together between August 2022–January 2023.

We invested around £25,000 (approximately $31,000 USD).

Our team has responded positively to the new branding, which was very important to us. We also received positive feedback from customers and potential customers in a limited testing environment. We’re excited to roll the new branding out to the world.

They had very strong project management; everything was delivered on time, and they clearly communicated to us if they were a bit behind schedule. Wildish & Co. adapted to our needs when changes occurred and were flexible to ensure we were always aligned. They also managed to keep us all on the same page when we were working through fairly abstract ideas.

We liked that they took the time to learn about our company and vision before starting any design work. Wildish & Co. had a firm understanding of branding and knew what was important when building a brand. We appreciated their experience, and how they treated us like we were the only clients they were working with.

We’re really satisfied with how the project progressed.

Ensure you’re always checking an agency's ability to complete the specific job you’re looking for. Some companies advertise that they can do many different services, but can only do a few of them effectively. Find a partner that can do what you’re looking for exceptionally well.

I am the Head of Marketing for Smiler. We are a photography marketplace connecting photographers with customers at tourist locations around the world using easy-to-use technology.

As a multi-sided marketplace, we were looking for a brand refinement that could better communicate our identity to our three stakeholders: customers, photographers and our venue partners. The objectives and interests of these 3 stakeholders are quite different and so it was important that our brand platform was finely balanced to appeal to all three. Naturally our biggest challenge was then how do avoid being all things to everyone and risk becoming nothing to no-one.

We were speaking to a number of agencies across a variety of price-points as we were lucky enough to have just secured seed funding and our investors were very encouraging of us undertaking the brand refinement process. We ultimately selected Wildish as we felt they would work the most collaboratively with us. Our founders all have rich experience with marketing and brand, though through different lenses, so it was important to us to find a partner agency that could work collaboratively with us and frequently share process updates for quickfire feedback, workshopping and input. Ultimately it felt to us that Wildish were also invested in the success of the project for us, not simply as an addition to their client list. They felt much more like a partner in this process as opposed to an agency that would develop the solution in isolation.

The project was broken into two key deliverables; a new brand strategy platform and then a refinement to our visual identity to marry this. The brand platform process started with individual interviews with key stakeholders in our business to capture viewpoints, potential misalignments or points of content, background on our multiple user types and also our company vision and future. The Wildish & Co. team then synthesised this into 3 potential routes for further refinement and workshopping. Once we had finalised the brand platform, we started working with their design and copy team on the brand refinement.

We worked primarily with their Project Manager who was fantastic. He was our primary point of contact for all projects and also acted as the producer for the photoshoot. In the brand platform development we worked with their Strategy Director and MD. For the visual direction, we worked primarily with their Creative Director and Designer.

I must stress that we entered the project with the intention of a brand tuneup. The depth and understanding that Wildish showed for the brand and our challenges led us to a comprehensive brand overhaul that better represents the community of creators that make up Smiler. The feedback from our community has been overwhelmingly positive and our photographers are instantly recognisable thanks to their strong visual identity.

We had a weekly meeting that kept a good pace through the creative development process and nicely facilitated regular feedback from our side which was often challenging for us to collate internally. Wildish & Co. were always prompt to respond to questions or challenges and were excellent at chatting through and capturing verbal feedback.

They delivered on our reason for selecting them–a creative partner to work collaboratively on the process with us. We even reached a point where we were unhappy with a particular route, specifically due to direction that we had explicitly given weeks earlier. The Wildish & Co team were super understanding and patient with us and deftly guided us back on track. Similarly, people we spoke to in the pitch process were the people we worked with on the project. Too often agencies will bring in the big guns for a pitch but farm the actual work to the junior teams. This was a very refreshing process with Wildish & Co.

There were times where the two deliverables of the project felt very separate i.e. the creative direction was not always representative of the brand platform we defined together. Though part of this was likely due to our specific and directive feedback on particular elements that was in and of itself at odds with the brand platform. Also, I understand naturally that Wildish & Co. need a scalable process to churn out the high quality of work at the price they do, but there were times where it was evident that their process or deliverables were clearly templated and not bespoke to our brand.

I’m the founder of a private membership club.

I wanted a brand that accurately describes who we are.

First, we explained to Wildish & Co.who we are and how we wanted our brand to look. They then helped us create a brand package, including our logo and other assets. Their team also created a website mock-up and produced animated videos for us.

We worked with the managing director, a project manager, and various people from their creative team.

We found them through a Google search, and we chose to work with them based on their previous work.

We spent about £30,000 (approximately $33,000).

We worked with them from August–October 2022.

We had no metrics for this project. It was just about whether the new branding communicated the message and look that we wanted to get across — and it did. We also received very positive responses from people about our new branding.

They did a very good job of meeting deadlines and communicating clearly with us. We interact with them primarily via email and weekly video calls. They also used a project management tool to track deliverables.

We’re really impressed with the end result. They really got to know our brand and came up with something original, which was hard to do. They were also easy to work with.

No, they did a great job.

Give them very precise feedback as much as possible. For instance, explain to them why you like or don’t like something.