Widelab

I am the CEO of a municipal communication platform

Municipal communication platform.

Dribbble

Design taste/quality

2-5 Employees

We engaged Widelab to do all the UI design of our platform. We provide detailed UX stories and they design the UI for the various screens and breakpoints (desktop, tablet, mobile).

Each morning, we review work that has been done on Figma. We provide feedback via comments on Figma, and our designer would implement the changes, or request clarifcation. Our measure of successful was 1) did the designs match our UX stories and 2) did the speed of design match our expectations.

Overall, the project has been management very well. Communication has been good and our design has done a great job at really thinking through the UI/UX to make sure it's as good as it can be. We've had a great working relationship.

Email or Messaging App

First, their design, taste, and quality match our expectations. Second, they're organziation on Figma and the design system has been excellent.

There was only one period, during the holidays, that we wish communication was better. There was some working being done on documentation and the design system that we didn't fully understand or get regular updates on. But as we've designed certain features, our day-to-day work and collaboration has been great.

I am the Director of Marketing of a software company

Software for Compliance & Marketing Professionals at Financial Institutions

Referral

2-5 Employees

The scope of work for the website redesign project with Widelab involved a complete overhaul of our company’s existing site to align with new branding, expanded content, and enhanced storytelling. This included integrating updated visual and messaging guidelines, improving user experience with a modern, responsive design, and showcasing the company’s growth by adding sections for new products, features, and case studies. The project also includes building the site using Figma, integrating necessary tools and features, and performing comprehensive testing for functionality and accessibility. The final deliverables included a fully functional webiste.

Great communication

Widelab demonstrated exceptional project management throughout our website redesign process. They were highly organized and reliable, consistently providing accurate time estimates for each phase of the project. Their ability to set realistic timelines ensured that we remained aligned on expectations and progress. Additionally, their transparent communication was a standout feature—they promptly flagged any tasks or requests that fell outside the original scope, clearly explaining the implications for time and budget. This proactive approach allowed us to make informed decisions and avoid surprises, fostering a smooth and collaborative experience. Their professionalism and clarity in managing the project timeline and scope contributed significantly to the success of the redesign.

Their communication and transparency was great. Very pleased with their design services. Appreciated the straight forward pricing model.

None.

I’m the fractional CMO, so I am the effective head of marketing for an imaging technology company based in Durham, North Carolina. We develop microscopes, hardware, and related imaging software to analyze images captured by the microscope. Basically, we operate in the biotechnology and tooling space.

Initially, we needed help with deck design.

At first, Widelab designed our investor PowerPoint decks. Later, we decided to engage them for a full website refresh. They worked on the site's UX/UI design using Figma, helped us create wireframes, and conceptually discussed the content we desired and determined in what format. They then designed the website and implemented it in Webflow.

We worked with three people, their main three key internal resources. We worked with a UX designer, another designer, and a developer from Widelab.

They were a referral from a designer.

We spent between $10,000–$50,000.

We started working with them in October 2024, and the website went live in January 2025.

We showed investors Widelab's design deck, and they were really impressed with the design. Widelab did such an incredible job on this that we decided to invest in the website refresh with them, even if it wasn't originally planned this way.

It's worth noting that they hit very aggressive deadlines. They were all fantastic. I have a lot of experience in website design, so the experience was quite collaborative. We mainly worked in Figma and communicated via Slack, video calls, and email.

I want to give a shout-out to Weronika. At some point, we talked about the hero section of our homepage, and even though we gave vague directions, she quickly grasped what we wanted. She then sent an incredible design iteration, which honestly surprised me. She was really responsive.

They were responsive and easy to work with. The whole process was seamless. They were amazing, and I honestly plan to continue working with them indefinitely.

There’s nothing they can improve on.

Work relationships such as this are successful because both sides are very responsive. So, be responsive to Widelab and engage with them in a way that sets a cadence of speedy, respectful, and thoughtful back-and-forth. That will hopefully help you move quickly and efficiently.

I am the VP of R&D of a software company

We create infrastructure for customer data protection, built for developers

Referral

1 Employee

Widelab delivered Figma designs that we could apply. In addition, they also provided one HTML with all the design for an external system (custom univeral login within Auth0).

Project management was responsive and proactive and a pleasure to work with. Widelab tried to accomodate to our needs even when our main developer over there had severe health issues.

The results areof very high quality.

I think the initial stages for the customer research and personas were done well but could have taken less time. Our product is still small and young and the research that was done was more suitable for an enterprise than a small startup. So, while they should get kudos for the serious approach, sometime in certain cases you can cut a few corners to move faster.

I am the VP Marketing of Pynt

API Security Testing

Other

2-5 Employees

We started our collaboration working on designing reports and assets for download. This project already aimed to expand the visual language of existing brand. Then we moved on to redesigning our website gradually. This step further expanded Pynt’s brand and proposed it’s refresh and a more modern feel to the site itself, which was further used on the following marketing assets and provides a point of reference for future materials.

Innovative, modern and and smart design contributes to (1) our brand reputation (2) direct results on results on our assets adoption - more likely to generate leads with well-designed assets and ads. (3) Time-to-value - Widelab helps us move fast and are perfect for high-pace growth companies

We communicate with the Widelab team via Slack and a task management tool.

Widelab is the best partner:

No.