Theory SF

I’m the CEO of a consulting company.

We’re launching a new cannabis edible, so we thought it’d be valuable to use a marketing company to create unique packaging and a message to tie the whole purpose of the product. We wanted to get professional help because we didn’t know much about marketing.

Theory SF helped us create the product’s name, message, and packaging. Initially, we provided them information on gender, age range, occupation, and income to create the demographic. Also, we went up to San Francisco to deliver the product so they could taste it and get ideas. They started the process based on our introduction phone calls and made recommendations based on previous campaigns they’d done with large-scale global companies.

We worked with the two owners; they had a crew.

We searched on Google for marketing companies with experience in the cannabis area. After researching and making phone calls, Theory SF seemed to align with what we were trying to accomplish. We specifically hired them for their expertise on how people think and their reaction to buying.

We started working with them in October 2021, and they finished in July 2022.

Currently, a compliance person is reviewing the deliverables. We’re just double-checking and adding the website to the bag, but they finished the scope of work. We did everything based on the comfortability of both sides, and they always met the goals. In the end, we were happy with the results.

We set up a timeline for the project and planned to launch at the end of this year. We didn’t have a rush, so they’d do their thing and then get back to us. We did Zoom calls to review corrections and went back several times. Regarding the budget, there was just an additional charge at the end to finish all the bags because we had five flavors, and they only did one. However, it was a fair price.

They worked in corporate before for big-name companies with multi-million budgets. Moreover, they were passionate about their work. They chose to be on their own instead of having a corporate structure that limited them to give a certain amount of time to a customer. Under a corporate structure, companies don’t care about something unless you pay them to do it. However, Theory SF’s knowledge and passion allowed us to reach our goals. Overall, we trusted them and enjoyed working with like-minded people. They did a phenomenal job.

The only thing that needed improvement was their attention to detail. They overlooked some things, and we had to redo them due to a lapse in judgment. Nonetheless, people make mistakes, and it wasn’t a big deal.

Make sure the people in your project is aligned with what you’re trying to accomplish, as well as your values and mindset — it’ll make it easier. Therefore, you should do your due diligence to find the right connection so your project can be the fullest as possible.

I am the SVP Marketing leading Ideal Living Nutrition Brands that include Supplements and Superfood.

We wanted TheorySF to develop for us a new parent brand for our supplements portfolio with en elevated brand story. The project required extensive work including doing market research to develop a brand strategy, as well as naming, identity, packaging, e-commerce and communication assets that would be digitally relevant and disruptive in the commoditized supplement space.

Through RFP requests sent to several agencies. We have used Clutch to find agencies for this project and others as well.

Consumer Research Brand Strategy Brand Identity - Logo, Name etc Brand Packaging Brand E-Com Website Creative Communications/Assets

Both the Principals - Russell who is the Strategist and Chip who is the Creative Head. We also worked with another strategist on their team and their packaging expert/lead. All are senior people with a lot of experience and I loved that they never handed our account over to any junior members - they have been the external client facing team for the entire time.

The project is not completed but so far we are thrilled to be working with them. The product is excellent. We have completed brand strategy, naming, identity, and are finalizing packaging,

They are strategic, creative, consultative, fast and prompt. A real partner in the process. We have slowed them down with a lot of back n forth's as we made our final decisions, but they continued to show patience and were understanding of our process and accommodated us. If allowed they have the ability to move faster than any agency i have worked with this far.

Working directly with the Principals and not their junior staff. That is refreshing and impressive. They are not afraid to challenge us to think differently. We are able to have honest and candid discussions with them.

They really are a great agency to work with. The project completion is taking longer than any of us expected (due to delays from our side) so i might have scoped out the project differently. Also, i might have also added media & communication testing as part of the scope so we could have involvement with their team on those elements as well.

I’m the founder of Ovis, a news network powered by blockchain technology. We’re dedicated to incentivizing the truth and ending fake news.

We needed a marketing campaign that simplified our processes. Our goal was to get people to engage with our company.

Theory SF built a marketing strategy for us. After a few meetings with the founders, the team proceeded to conduct a market research study. They eventually came up with a brand tagline and an ad campaign to help people understand what we do in very simple terms. The campaign was designed for both digital and traditional media.

We worked with the two founders.

Someone recommended them to us.

The project lasted from May–September 2021.

The team delivered the metrics themselves, and we were happy with it. Theory SF fulfilled everything in the scope on time. We believe that the campaign they created for us will be effective.

Theory SF did an excellent job in terms of project management.

They possessed a genuine enthusiasm for our vision and didn’t just focus on getting paid. Since Theory SF truly believed in our mission, they did a fantastic job. Furthermore, the team had a good understanding of the cryptocurrency space.

Our team is full of journalists, so we easily noticed a few typos in their deliverables. Other than that, they did a good job.

Be very honest about what you’re trying to achieve and answer all of their questions. It makes a big difference in the results if you’re completely transparent about your problems. Once they know about your weaknesses, they’ll turn them into strengths.

I’m a brand consultant for New Age, Inc. Our company has a number of health and wellness product lines including food, beverage, and even skincare products.

Because our division was so small, we were looking for a creative agency that would be flexible with our team and treat us as partners as we marketed our product.

Theory SF is responsible for coming up with a creative marketing platform for our products, such as a catchy tagline that would resonate with our consumers and accompanying assets for our campaigns. We’ve also done a lot of testing to make sure our direction made sense. All in all, it’s a ground-up project.

I’ve worked with Chip (Chief Creative Officer & Partner) and Russell (Chief Strategy Officer & Partner) the most.

We screened about 13 companies, keeping our budget in mind along with each company’s portfolio, past work, and pitch ideas.

We’ve spent $65,000 to date.

The project started in September 2020 and will wrap up in December 2020.

They’re always available with us, even on weekends. If I have an idea that I need to vet, I can just text them and get a response.

Our project has worked out so well because we need so much flexibility — our dates keep changing, but they’ve been with us all the way through. We communicate mostly through email and text.

Theory SF is super creative. The way they think about our product has been unlike any other agency that’s pitched to us. They’ve managed to turn something that’s very mundane into something fun. It blew my mind!

No, I don’t have any criticisms.

Don’t waste your time interviewing 13 companies and just give them a call. I’ll definitely use them again because they’re some of the best partners I’ve come across in my career.

I’m the senior director of user acquisition for a cybersecurity company.

We wanted to grow our brand and ensure peoples’ awareness of our offerings.

Theory helped us put together a brand message and creative materials that promoted our overall brand. Their team created pillars and then we sectioned our brand into them. They also created digital and radio campaigns, podcasts, sponsorship opportunities.

I primarily worked with Russel (Co-Founder & CSO) and Chip (Co-Founder & CCO).

They were already working with the company when I was brought into the project. The people who hired them are no longer with the company, so I’m not sure of the process or why they chose them, specifically.

We spent between $250,000–$300,000 on their services.

We collaborated between April – July 2020.

Their witty writing translated well across the board. We see more traffic, conversions, and purchases. In fact, our click-through rate’s significantly higher than industry standards.

When I came on board, they shifted to work with me. Their team also handled all of our directional changes well. Theory worked weekends to make deadlines. They arrived at meetings prepared and understood what we wanted to see. We talked daily prior to launching the campaigns.

They clearly understood what we wanted to accomplish and how we wanted to accomplish it. Their team presented concepts that most of us loved.

Although they put together timelines, they could improve by giving firm delivery dates. Their team’s hesitant to do so because they don’t want to disappoint. However, we need to give solid answers to our clients.

Write a good brief for them to read. Have an initial discussion to ensure everyone is on the same page and then, let them work.