Siege Media

I'm the managing editor of a SaaS blog.

We hired Siege Media to do KOB analysis, propose topics, and then write long-form, top-of-funnel blog posts.

Our head of SEO had worked with Siege Media in the past (in a different capacity) and highly recommended them for their SEO services. We trusted that recommendation!

Siege had us completely an intake form and then sent us their interpretation of our answers to be sure we were on the same page, which was incredibly helpful. They also wrote a sample introduction to a blog post to make sure they understood the tone we were going for. After a call to review, and based on all the information we gave them, they did a KOB analysis and proposed a series of topics, including all the metrics related to them.

They shoulder all the heavy lifting: keyword research, outlining, writing, and uploading; and they have a detailed Google Sheet to track progress against deadlines. They're also very open to feedback about workflow.

The content Siege Media produced is the highest quality content I've ever seen from an agency. They were on par with the best content I've received from any freelancer.

We had one writer that wasn't a fit for us, but after a few rough pieces, they heard our feedback and were more than happy to move that writer off our account; the new writers they put on our team are incredible.

I'm the CEO of Caliber Real Estate, and an co-owner in a hard money fund known as River CIty Capital.

We needed to improve our organic rankings for competitive terms around hard money loans.

We got a recommendation from an expert also in finance who had a good experience working with Siege Media. We had an introductory call and proposal that clearly showed Siege got to know our industry and had a plan for success.

Siege created a content strategy plan that offered blog design recommendations. This led to keyword research and a project plan that the team executed on, finding opportunities that allowed us to rank quickly. The content was also particularly high quality.

Siege had a Content Marketing Manager and Content Marketing Specialist as our main point of contacts. There are other roles on the team such as designers and Art Directors that also touched the account.

Our overall website traffic went up by more than double, also increasing qualified leads by a similar number YOY.

Their communication was strong, typically touching base weekly and also corresponding through monthly reports and calls.

Their content included high quality design and development that many content teams don't offer.

We were hoping they could offer PR services but they recently stopped offering outreach work.

My company is a data platform built for sales and marketing teams that matches sales activities to CRM records, identifies members of buying committees, and identifies the touchpoints throughout the sales cycle that attribute to closed-won opportunities.

SEO strategy and content creation. Goal was to increase site traffic, rank for specific industry keywords compared to other well-known competitors, and increase leads.

We followed a referral from our CMO at the time. The main deciding factor was how quickly they could get up to speed on our products, speak our language, and be able to produce high-quality content that we'd been previously handing in-house.

Keyword analysis, analytics reporting, drafting up content outlines, drafting up v1 of content, finalizing content, designing SEO friendly images, handing off to in-house engineer for publishing.

2-3? Content manager and designer were main points of contact throughout project.

I don't have the numbers in front of me but I know that we drastically increased traffic to the site, ranked higher for certain keywords that other competitors were "known for" and were getting far more people onto our blog than ever before.

Communication style was relaxed but professional. Always had up to date timelines ready, never missed an internal deadline. Leveraged Slack for day to day comms, Zooms for bi-weekly check-ins, and Trello for project management.

Ability to take feedback and iterate quickly. Especially once the project was really humming along. The edits that were required from my team became fewer and fewer as the Siege team quickly became SMEs on our topics.

Not that I can think of

I'm a Vice President of one of the largest media companies in the US.

We hired Siege Media for their content marketing expertise and execution capabilities for high end content for several of our startup and mid-range brands, including Interest.com, TheSimpleDollar.com and several others.

We selected Siege for their expertise, reputation, and for driving strong SEO results for one of our smaller businesses the year prior.

They started by assigning an Account Executive and meeting with us several times with multiple people from each company present, to dive into our brand status, competitive sets, SEO targets, and audience growth targets. After the discovery rounds we met routinely (1-2x per month depending on the brand) to deep dive into the editorial calendar, QC, and review of performance in growing traffic and links. Their close involvement helped to pivot strategy from time to time when ideas didn't pan out, or where they spotted fresh opportunities.

They assigned an Account Executive but their Director of Strategy was very present and engaged throughout the project, as were some of their creative leads, and the founder (Ross) when applicable.

Siege helped us to more than double our media share and backlink velocity, which helped to drive SEO performance and audience growth. Some of our smaller sites were in growth mode so naturally saw month over month traffic growth of over 100% most months, the larger sites closer to 10-30%.

I would say it was quite effective; Siege were really flexible overall and handled a lot of self-reporting, adapting to our google sheets, metrics, and ways of dashboarding progress.

Quality and breadth of experience. They have a broad, current perspective of content marketing. Media companies are matched with strong creativity.

Even faster testing and innovating with new concepts in some of our competitive but dull content categories (like mortgages or credit cards), where it can be incredibly hard to see success vs more naturally interesting topics.

I worked for a cybersecurity company and led our SEO efforts.

We wanted to boost our content marketing efforts, and earn backlinks to enhance the SEO value of our site.

I had worked with Siege Media in the past when I was at Shutterfly. I was always super impressed by the quality of their work and their constant willingness to go above and beyond to ensure we were achieving our objectives. Based on their strong reputation and great interaction we had in the past, it was an easy decision to work with Siege Media again.

Siege Media helped us to really dive into where our opportunities were with content marketing. They did thorough research into the competition and also did outstanding analysis into specific audiences that we should try and target. They would propose a list of topics that they would develop content for and it was all backed up by their in-depth research and opportunity sizing.

We typically had 2 people working directly with us at all times but others would get looped in as well depending on the topic or agenda we needed to discuss. They were typically content marketing managers or specialists.

Siege Media would always surpass expectations with the quality of their work and the results that they generated. They helped us to consistently create content that would rank highly in Google search results. They even helped us to optimize a article that achieved #1 rankings for a highly competitive and high volume search term. That article actually ended up being one of the top traffic contributors to our website. The results they would achieve were always consistently stellar.

The workflow was extremely productive and streamlined. They adjusted their workflow to ensure they were supporting us as best as possible. As previously mentioned, we had many layers of approvals and stakeholders to go through internally and Siege Media was always accommodating and supportive every step of the way.

There are many things about Siege Media that are impressive. They use a very data-driven approach to decision making. All of their work is backed up by data. Additionally, they went above and beyond to ensure that they were delivering the best quality of work. They don't cut corners and they do things right and the results certainly show.

No. =)