Channel V Media

I’m the Product Marketing Manager at Breezometer. We’re a climate technology company that delivers street-level environmental insights to consumers and brands in 100+ countries.

We hired Channel V Media as our B2B and Consumer public relations agency of record when we expanded into the US. Channel V Media led our US communications strategy, handling market positioning, brand awareness , and demand generation through earned media.

I worked with Channel V Media at a previous company, which was responsible for introducing artificial intelligence into the mainstream business conversation back in 2016. AI was unknown back then and media outlets were very skeptical about validating its applications in everyday business.

Channel V Media was hired as our PR agency of record for North America. They handle our corporate communications, media relations, press releases and advise on every aspect of our external communications.

There are 5 team members on our account including Gretel Going, President and Kieran Powell EVP.

Prior to working with CVM, we worked with two other agencies, both of which expressed a lot of excitement around our story, but were not able to transform that enthusiasm into press coverage.

Excellent. They created a timeline for how our story would unfold as a series of media placements over time, and assigned coverage goals to each initiative they recommended. In addition to big-picture planning, we have weekly meetings to discuss the previous week’s progress and the upcoming week’s activity.

Channel V Media secured coverage for every topic they recommended. In my experience it’s rare for a PR agency to recommend a topic, execute on it, and secure coverage consistently. In fact, I know that many CMOs approach hiring a PR firm cautiously, assuming that there’s no way they’ll be able to guarantee results.

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I am the CMO of Bold Commerce. We're a B2B SaaS ecommerce technology company focused on the checkout experience. We're helping brands sell more, in more places with a customizable suite of checkout, subscriptions and price rules.

While we were a household name in the Shopify ecosystem, we needed to build awareness and create demand in new markets, with new audiences. We hired Channel V Media as an extension to our marketing team for Corporate Communications, PR and media relations services to help achieve this.

We vetted several PR agencies that were referred to us, and Channel V Media was chosen for its track record of delivering impressive results for enterprise and growth stage companies. They understood our goals and were thoughtful and creative in their proposed strategy to achieve them.

Channel V Media is our full service Corporate Communications and PR agency, delivering ongoing services through strategy and execution. They collaborate and tailor our ongoing PR program - recommending narratives that support the intersection of our key messages with industry newsworthy topics. They bring a strategic and thoughtful approach to securing coverage that matters - with emphasis on client success stories and proprietary data insights to attract interest from national business outlets as well as key retail and vertical trade publications.

We work directly with Gretel, President and Co-Founder and Kieran, EVP plus a dedicated account team of 3 for day to day execution. We interact with them regularly and through structured weekly sessions. We value how hands on and responsive the team is - relentlessly focused on achieving outcomes that contribute to our goals.

Channel V Media secured over 100 articles/mentions in news and trade outlets in our first year working together. They established us as an authority in checkout - outsizing our market position, showcasing our clients and our insights, and building our reputation as a go to source for relevant industry and trade media conversations. Their impact has far exceeded what we would have been able to accomplish on our own and their partnership has become increasingly valuable in building our reputation with media and prospects.

They take a systematic approach to tracking and updates - and come prepared on weekly calls to discuss new opportunities and blockers. They do a great job of staying on top of the details and are super responsive. We work collaboratively in slack for efficiency and in docs - making live updates back and forth. They also do the prep work drafting emails and submissions on our behalf, and are proactive in adjusting plans for pitches and releases when needed. Overall, super impressed with their preparedness and responsiveness.

They have demonstrated a great mix of knowledge, strategy, creativity, and persistence. They developed a deep understanding of our market and our business. They know our goals and the type of coverage that matters for us. With this they have leveraged that knowledge to identify strategic opportunities to tap into existing conversations and elevate retailers’ awareness of opportunities in checkout - and then to work with us to shape stories that attract media coverage and leads.

Channel V Media has been a fantastic partner for us. I would encourage them to continue to challenge our thinking and the role that PR can play in an integrated marketing plan.

I am the VP of growth marketing at Bitrise, a mobile development platform.

We needed to address two challenges: employer branding and thought leadership in our industry.

Channel V Media serves as our PR agency. They produce press releases, bylines, and stories. They’ve put out our press releases for our Series C funding round, which reached all major tech publications. Channel V Media has helped us get multiple interviews with tech publications, including TechCrunch, which has featured news about our funding and company growth. Channel V Media also monitors our mentions in the press.

We work with three teammates from Channel V Media, including the account executive, executive VP, and co-founder.

When we wanted to scale up our PR efforts, we knew we didn’t have in-house expertise, so we reached out for recommendations. Channel V Media was then recommended to us by someone who’d worked with them before. We made a shortlist of three potential agencies and interviewed all three. We picked Channel V Media because it was evident in our interactions that they’d be more of a strategic partner than just an agency to execute our needs. We needed them to help us figure out how to move forward with the PR work.

We invest around $12,500 a month with Channel V Media.

Our engagement with Channel V Media began in January 2021, and it’s ongoing.

Our releases and stories are being placed in the right publications, and audiences are engaging with them. Our CEO is regularly featured in several publications, and it’s great that they’ve been featured in TechCrunch multiple times. We’ve received several job candidates who now know us as an exciting firm — multiple candidates have mentioned our press releases and Series C funding news during interviews. The Series C funding press release Channel V Media published has generated a significant bump in applicants for core roles. Channel V Media has exceeded our expectations.

Channel V Media has excellent project management. We have weekly standing calls to discuss strategy — ​​Channel V Media acts more like an extension of our own team than an external agency. Their team keeps tabs on every open project and their objective on a Google Sheet, reporting to us on our weekly calls on progress and next steps. Communication between us is constant via Zoom calls and our Slack channel.

My firm grew from 20 to 200 employees in three years, so we’re constantly changing and continuously developing new capabilities. Channel V Media has really helped us grow and build our capabilities — their team understands our business, and they’re making plans to help us further our goals as a company via our PR. Channel V Media has been a strategic partner since day one — I’ve never experienced this degree of partnership before.

I can’t think of anything for Channel V Media to improve.

I’d advise customers to go in-depth about company objectives and background with Channel V Media. That information allows them to utilize their expertise to develop a PR strategy.

I am an executive director at a union-side labor law firm in Manhattan with 20–22 attorneys and a staff of 10.

We had a very dated website that didn’t reflect the firm or who we are. We needed Channel V Media to help us better describe our purpose and who we are — we wanted a more attractive and interactive website.

Channel V Media designed and developed our website. They started the project by having extensive meetings with us about our existing marketing and infrastructure — they helped us focus on what the firm wanted, who we wanted to reach, and how we wanted to reach our target audience.

My main point of contact was Gretel (President & Co-Founder), but I also worked with Kieran (Executive Vice President) and a team of developers.

Channel V Media had a workspace in the building that we also operated out of. Their workspace caught my attention, so I stepped out of the elevator one day and started talking with them.

We spent $120,000 in total, or $60,000 a year.

We worked with Channel V Media from July 2018–August 2020.

Our entire company loves our new website — we’ve gotten excellent feedback from clients about how informative it is. Other law firms have reached out to inquire about who designed our website because they are impressed with it.

They were great at project management — they came in and had in-depth planning sessions to see how we wanted to move forward. It was a very carefully done process and they listened to our feedback.

It was impressive that they were able to help us focus on exactly who we are as a firm — they came in, met with us, listened to us, and emphasized understanding who we were and what we wanted from them. They understood who we were and were able to reflect that in the deliverables.

I think they did an excellent job, and if anything, my team could have reacted faster to the work.

Potential customers should be very prepared when they first begin the process — we weren’t as prepared, and if we had been, it would’ve made the process quicker. It’s essential for clients to really trust Channel V Media to build their image and understand who they are.