Visibility Gurus

I am the Managing Director of HESS TIMBER

As a project specialist in the field of timber engineering, HESS TIMBER offers a unique range of services for architects, planners, construction companies and project developers.

Online Search

2-5 Employees

The project was planned by a small team of professionals who had clear objectives, and were all working together towards achieving this objective: an SEO strategist, a content manager, a technical SEO expert, and a link-building expert. The first thing they did was to run a complete website audit to identify the technical problems which were holding us back in terms of search results. Then they re-organised our site structure so that it would organize better under search terms. They also made our service pages location keyword friendly and created the content strategy targeting high conversion searches of construction services. This was then proceeded by On-page SEO, powerful back links, Google Business Optimisation as well as Tracking tools where we track Google traffic and conversions. A collection of in-depth blog postings was already one of the most valuable deliverable, which made us thought leaders in construction trend, safety practice and project-management know-how.

Its changes were obvious. We were able to notice that after several months our position in many valuable keywords in our website became better. Keywords which were initially placed in the later pages of Google were now in the first page.

They were well managed on the project. They achieved all their milestones at the right time, submitted periodic performance reports and responded to our queries or concerns. Communication was primarily on Zoom meetings that were planned, and buttressed by follow-up emails defining action items and milestones. This kept us abreast and in sync on what to do next.

The reason we turned to VISIBILITY GURUS is that they understood our business, understood our industry and acted like they owned our business. They were not only pursuing vanity numbers such as raw traffic. They assisted us rather to get the type of traffic that we wanted, traffic that will spend its money. They were able to explain technical SEO concepts using simple terms, thus we did not feel like we were lost.

None of the areas.

I am the CEO & Founder of Letenda

Letenda was founded in response to an urgent need for innovative and sustainable solutions in public transit.

6-10 Employees

The list of jobs that our team did was so long. Firstly, they performed a thorough technical scan of SEO, and it assisted in determining poor page speed, broken links, ensuring index, and inadequate mobile responsiveness. Then they proceeded to minor on-page optimization such as that of revising the meta titles/meta descriptions in addition to their organization of the directory, revising alt text of images, and moving the location of keywords. On the content side, they created top shelf blog posts, they optimized existing product and service pages, and they created laser focused landing pages to our best performing keywords.

They were positive and definite in the tests. Some time after a couple of months we experienced significant increases in the ranking of keywords regarding several competitive search terms. Our organic traffic continued to grow and the quality of leads increased since the people were visiting us based on more specific searches. In its turn, it increased the inquiries and conversions on our site.

The team of the project manager was highly organized and acted forward. They fulfilled the deliverables, on time and kept their communication. They would periodically give progress updates which indicated what was performed, outcomes that were achieved as a result of the performed task, and the upcoming actions. Their response time was also quick when we requested something or had an issue of concern and they changed strategies whenever necessary. Thanks to their work we gained more new customers online that went to our company and we continue to see good results long after initial campaign was finished.

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The most striking was that they were very familiar with the industry and also had a data-driven attitude. They were not guessing, but with each suggestion they followed it up with work and verifiable facts. They also ensured that they explained everything and kept the process transparent hence everyone felt not to be left behind.

No areas

I am the CEO and Head of Strategy of VERALAB

Veralab is a brand of the company Re-Forme srl, a company active in the sector of advanced cosmetics and the sale of cosmetic products.

Online Search

2-5 Employees

They started first by thoroughly auditing our existing social media presence, finding holes and proposing tangible solutions. Drawing on these insights, they devised a customized approach that encompassed creating compelling content calendars, designing eye-catching graphics, and implementing paid advertising campaigns targeting relevant demographics. They also integrated interactive features like polls, giveaways and live Q&A sessions to drive engagement. They also focused on storytelling, integrating our brand values and mission, into every post to build a greater connection with our target customers. Weekly performance reports, optimized ad creatives, and a library of reusable branded assets (graphics, video templates, etc.) were key deliverables.

There was no doubt in the impact of working with Visibility Gurus. Even within a month we saw a dramatic rise in followers on all platforms, and especially on Instagram. We began to receive more likes, comments, shares and so on, higher levels of audience engagement with our content. Even better, this engagement resulted in actual business so our website traffic from social media channels saw a significant increase, which ultimately reflected in rise in online orders. We received positive feedback from customers and noticed a noticeable improvement in the quality and relevance of our posts, which ultimately enhanced our brand identity and trust with shoppers.

From start to finish their project management was outstanding. They delivered all items timely and proactively communicated whenever adjustments were needed. From adjusting ad budgets on the fly to last-minute requests for more reporting, they were always quick and professional. Their contributions made an impact on our organization by allowing our internal resources to realign to focus on other key areas of product development and customer service.

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What stood out about Visibility Gurus was their creative ideas, overlaid with a bedrock of data. For instance, when recommending changes to our ad copy or other visual elements, they supported their suggestions with analytics that quickly demonstrated why those tweaks were important and we were glad we did.

None.

I am the President of Brasswater

Brasswater owned by Ian Quint, manages a prolific portfolio of industrial, office, and retail properties across Canada and the US. The company currently owns over 13,000,000 sq. ft. of properties and 16,000,000 sq. ft. of land for development.

Online Search

2-5 Employees

What was planned to do was broad, from technical audits to content creation and link-building strategies. They started with a comprehensive review of our website, finding problems like slow page load speed, broken links, and thin content. They created a customized plan taking these results into account, optimizing the existing pages, writing useful blog posts targeting the right keywords and adding schema markup necessary to rank higher in search engines. Outreach campaigns and partnerships with industry influencers were also used to establish authoritative backlinks. We delivered monthly performance reports, improved landing pages, development of a content calendar, and actionable recommendations to continue to improve performance.

We saw noticeable results in our search engine rankings for targeted key phrases. Many of those competitive terms resulted in our website being ranked on page 1 of Google, leading to a significant jump in traffic for those terms. More significantly, this traffic resulted in business-related results, we received significantly more inquiry form submissions and phone calls from prospective clients, which led to more contracts signed and more projects. Customers noted how much easier to read and relevant our content had become, confirming its influence over conversion.

They were great during every step of the process, and their project management was top notch. Items were always delivered on time, and, should changes need to be made, some proactive communication was never lacking. They responded quickly and professionally, whether they needed to fix technical glitches or revise content based on feedback. They did a phenomenal job for us that allowed our company to better manage our internal resources to focus on other key aspects; including project management and client relationships.

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As for Visibility Gurus, I was particularly impressed with their transparency. They went beyond vague descriptions like some agencies and gave us real insight into the impact of each decision on our overall strategy. When they made suggestions for changes to our meta descriptions or title tags, they supported their recommendations with data-driven reasoning, so it was immediately clear how those changes would benefit the bottom line.

None.

I am the CEO and Co-Founder of Chi Chi London

Chi Chi London is a leading retailer of ladies fashion, specialising in occasion wear.

6-10 Employees

They started with an audit of our current social media presence and gaps, so they can propose how to deliver solutions. Using this information, they developed a custom strategy that included engaging content calendars, visuals and a paid ad campaign with specific targeting. They also added interactive elements like polls, giveaways, and live Q&As to increase engagement. Moreover, they emphasized storytelling, incorporating our brand values and mission into every post to build a deeper rapport with our audience. Deliverables included weekly reports on performance, optimized ad creatives, and a reusable library of branded assets (graphics, video templates, etc.)

We saw a rapid increase in total follower count across the platforms within few months. We began to notice improved likes, comments, and shares on our content which is a good indicator of audience engagement. And most critically, this engagement drove real business results, organic traffic from our social media channels grew significantly, yielding a commensurate growth in online orders. Feedback from customers showed that Posts we published were more quality and relevant than before, which gave us a better brand identity and trust among the shoppers.

Their project management was excellent from start to finish. They always delivered work on schedule, and when an adjustment was necessary, they reached out in advance. From adjusting back-end budgets halfway through a campaign to jumping on a last-minute request for increased reporting, they were always both timely and professional. They made a positive impact by allowing your company to reallocate internal resources to other higher-value work, like product and customer service.

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The most impressive thing for me about Visibility Gurus was the combination of creativity with data driven insights. In the case of recommending changes to our ad copy or visual assets, they supported their suggestions with analytics, so it was clear why those changes made sense. I will do recommend them to any company.

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