Usman Group

I am the Director, Digital Marketing of a nonprofit organization.

Nonprofit supporting job seekers and individuals looking to advance their careers.

RFP

2-5 Employees

Our current website is one of our biggest direct-to-consumer brand touch points. Unfortunately, we believe it is not doing as well as our leadership feels it should be. We need. to reach and engage younger audiences, and our current site is not doing that. We engaged the Usman Group to help us align our executive vision, undestand our marketset and compeition and leverage emerging technologies to optimize the impact of our website.

Items were delivered in a timely manner. Cost adjustments were discussed and approved along the way to ensure final deliverables did not exceed our budget. Communication was professional, thoughtful and strategic.

Despite its size, the Usman Group delivered services and outputs we normally see with much larger agencies. Our team received the strategic guidance needed to ensure project success and Naveed himself was instrumental in brokering resources to meet and exceed our business requirements.

Communication is so critical to project success, and Naveed took on that charge deftly. He listened well and posed thoughtful questions to refine our thinking throughout. When we needed to adjust scope or rethink our approach, we engaged in practical dialogue to resolve the issues. If there was one small area that didn't add much value to the communication nor overall process, it would've been the inclusion of the project management platform, Basecamp. While it was meant to track deliverables and progress, our team rarely accessed or made use of it.

Vanessa CardoniProgram Manager, Goodwill Industries International, Inc.NonprofitRockville, Maryland51-200Nov 2023 - Jan 2024$10,000 to $49,999Verified

I’m a program manager for web marketing and custom analytics at an international nonprofit organization.

We needed support with our website's redesign and conducting user research for some sections of the site.

Usman Group managed all our project's phases, from the discovery phase to the final reporting. We had discovery sessions to define the goals and objectives. After that, Usman Group recruited participants to conduct usability testing interviews to deliver UX research. The team created a presentation and delivered the site's UI/UX design based on their findings, which included wireframes and recommendations for sections of the website.

I worked with two teammates from Usman Group, including Naveed (Principal & CEO) and Sam.

We found Usman Group through a Google search.

We spent $18,000–$20,000 on this project.

We worked with Usman Group from November 2023–January 2024. Our engagement has just concluded.

Usman Group delivered great quality work that exceeded our expectations. I had a great experience working with Usman Group's team.

Usman Group stayed on top of the project using Basecamp as a project management tool, which made it easier for us to track tasks — the whole process was pretty good. We communicated via Zoom meetings, email, and phone calls.

I'm the CMO of a private equity company.

We were looking to rebrand our company. Over the last two years, we have acquired six different companies, so we wanted to create a new go-to-market effort with one brand. We also needed to build a website that reflected this.

Usman Group has helped us design and develop our centralized website. They started with a technical audit of all our websites. Then, they reviewed the sites' Google Analytics and platforms and made a heat map of their audiences. Afterward, the team reached out to some of our top customers and subject matter experts to fully grasp what was working well, what we needed to maintain, what we needed to build, and what gaps we needed to fill.

We work with around four people. Naveed, who is the founder, a designer, and a project manager. There is also a content copywriter that has written for Harvard Business Review.

I issued an RFP to several agencies for a rebrand, but none had the technical ability to build the website we wanted. So I reached out to Naveed, whom I had worked with 14 years ago when he was ahead of the curve. He launched HTML5, which was new then and enabled responsive design. I knew he could help us, so I explained the project to him.

We have spent between $50,000–$100,000.

We started working together in August 2024, and the project is ongoing. We're in its final phases.

The website hasn’t been launched yet, but the quality of Usman Group’s work has exceeded our expectations. Their exhaustive analysis has been truly helpful for our endeavors and guided our efforts to be more efficient. As a result, we have leveraged our keywords for paid activities.

Usman Group has delivered the work on time and on budget. The project manager has created a Basecamp model where we see updates constantly. This person also holds our weekly meetings, and thanks to this model, we have come to the meetings fully prepared and aware of the project's status. There have been no surprises.

I want to give a shout-out to Naveed. He always comes to every project with a positive growth mindset, really collaborates, and brings everybody together. His people skills are unmatched.

I consider cost, quality, and timing whenever I work on a project. When I prioritize, I tend to think of one thing over the other. However, from my perspective, all these things were of equal priority, which has been impressive. Naveed has been able to suss out the tradeoffs and put the decision back in our court, which is great and helps us avoid any problems.

No, there’s nothing I can come up with.

Clearly outline your goals, what you’re trying to do, and your KPIs. Make your timing really clear, and be very open to listening to grasp things like timing, cost, or quality. You may want to launch a website in three months, but to do that, you'll need to understand that certain trade-offs and dependencies are necessary. Be very clear and upfront with those. However, Usman Group has the experience to tell you what those tradeoffs and dependencies will be.

I am the Attorney of Bespoke Italian Citizenship

Italain Immigration Law

1 Employee

Was looking for a new website, Naveed recommoned Webflow and helped create a webstie to my liking. He was always avalibe for questions and was very responive during a little email crisis over the weekend too. I recommond him and his company.

The goals for the website was set every week, we had meeting every week to make sure the goals were met to my liking. So it was very easy to see progress on the site.

Naveed was an amazing project manager. He made the process easy to follow and always provided a to do list for everyone every week so it was easy to know and undrstand the expectations.

Usman Group was very responsive.

Although I enjoyed working with Naveed and Usman Group, I felt the developer that had my website was not as on top of the issues as she needed to be. A lot of time she would show up to the virtual meeting and try to fix issues that were on the to do list from last week right at that moment, she also would always start by rejecting a request before actully trying it to see if it works first.

I am the Director of Marketing of CLOOS North America

CLOOS is a leading supplier of welding automation systems, offering customizable robotic and automation solutions to meet the needs of the industry, including shorter cycle times, fewer skilled workers, and higher demands in flexibility and quality.

Existing Vendor

The purpose of this project was to design and develop a new WordPress website for CLOOS North America. The goal was to create a modern, user-friendly, and visually appealing website that effectively communicates the company's offerings, enhances user engagement, and supports lead generation.

One of the standout aspects of working with Usman Group was their project management capabilities. They maintained clear and consistent communication, keeping us informed of progress and milestones every step of the way. Their organized and methodical approach ensured that the project stayed on track, and any potential issues were swiftly addressed.

From the initial consultation to the launch of new website, Usman Group exhibited a deep understanding of our needs and objectives. Naveed and his team took the time to listen to our vision and provided valuable insights and recommendations that helped shape the final design. Their expertise in WordPress development was evident throughout the project, as they effortlessly integrated our requirements into a user-friendly and visually appealing website.

None that we can think of.

I am the Marketing & Communications Manager of CASA of Adams & Broomfield Counties

The mission of CASA of Adams & Broomfield Counties is to provide volunteer advocacy and support for at-risk children and youth, empowering families to thrive.

RFP for website redesign

1 Employee

They helped us apply for Google Ad Grants for nonprofits. Once approved, they helped us to identify outcomes, opportunities, solutions, and experiments for our campaigns. Together, we implemented various campaigns for volunteer recruitment, donor engagement, and event promotion.

For all of the campaigns we have run, we have seen 8.12k impressions with 448 clicks.

When prompted, Naveed was very responsive and always available to meet. We always built campaigns in real time and he always followed through to make sure the campaigns got approved.

Virtual Meeting

Naveed and his team are knowledgeable, professional, and very efficient communicators. We work very well alongside Usman Group and are truly a joy to work with!

When it comes to Google ad management, I would have loved to have us meet monthly to discuss how campaigns were doing and what/if any recommendations they had to increase the effectiveness of our campaigns. I appreciated how responsive they were when we had questions, but would have loved to see them initial some of those conversations.