TUNGSTEN

I’m the founder & CEO of Loving, an agricultural company.

We needed a company that could handle our branding needs.

TUNGSTEN created a new brand for us. We started the engagement by conducting brainstorming meetings to build our concept. After that, TUNGSTEN provided us with new fonts, colors, look and feel, and other branding elements.

We worked with around six people from TUNGSTEN.

We found TUNGSTEN through a referral.

We spent around $55,000 on this project.

We worked together from April 2020–February 2022.

TUNGSTEN delivered high-quality work, and they were very easy to work with.

TUNGSTEN put together a great team that not only excelled in project management but also worked hard to ensure that the entire project was not robotic and that the creativity kept on flowing.

TUNGSTEN took ownership of driving the project, and they were very receptive to our feedback.

No, I have no complaints. The outcome was great.

I am the owner of VidaVibe an apparel line for lovers of a vibrant lifestyle. VidaVibe is an apparel brand designed for active participants of life - the players, the creators, the dreamers, the doers – all those that choose to live every day to the fullest, show up with a positive attitude, and dream about their next adventure.

Our company was Pura Vida Volleyball for 10 years in order to cover a bigger broader market we wanted to rebrand and appeal to everyone. Our goal was to come up with a name that would still embrace who we are and where we are going!

We interviewed over 4 companies and found like Tungsten was able to help us specifically on the next stage of our company.

We started with a brand Development worksheet for our company and then discussed more in-depth of our direction of where we are going as a company in the next 10 years. We went through 4 rounds of name discovery and were able to review each name and what we liked out of it. After discovering our name went into the same process of logos. We worked closely with the graphic designer to reach our goals of what we were looking for.

We worked with the owner, John and Elizabeth the Brand Strategist, Blake, and the graphic designer Dereck .

Because of the name transition we are able to go forward with a strong and unique name into the market place. We are excited to be able to branch out and explore into more markets.

Our communication was great and very timely. We always had the next steps and a meeting in place of how to keep moving the needle to reach the end goal of a logo and new name!

Their commitment to make sure we were happy and getting exactly what we were wanting out of it.

We were very happy with everything working with TUNGSTEN.

I’m the COO of Radiant Credit Union, a state-chartered, not-for-profit, credit union. We’re based in North Central Florida, and we proudly serve communities in 15 counties.

When we converted from a federal to a state-chartered credit union, we had to take the federal word out of our company name. Thus, we had to decide if we were going to retain our previous brand name or go through a complete rebrand.

TUNGSTEN met our board of directors and executive management, and they described the process we were going to follow. They helped us explore our options on whether we’d go for refreshing our previous brand logo or creating a completely new brand name, logo, and look. The team was able to present many choices because they researched our business, history, competitors, and industry as well as conducted surveys of our entire employee population.

We worked with 5–6 people, including Elizabeth (Director of Brand Strategy), Phillip (President), and Derek (Senior Visual Designer). When we created specialized projects, we transitioned to working with three employees from TUNGSTEN.

We found TUNGSTEN through another credit union. We also did research on other credit unions that converted from federal to state-chartered. We analyzed who they hired during their rebranding process and TUNGSTEN came up a couple of times. Based on what we saw from their website and from our initial call, we thought that we could work well together with them because they were honest and open.

We worked together from March 2020–October 2021.

From a marketing standpoint, our new branding caught people’s attention. Our existing members really adapted well to our new look and feel. Our rebranding was quite difficult considering that our members were used to what we had for 40 years.

We only had a short timeline, but TUNGSTEN was able to accelerate everything. We also didn't miss any deadlines. We had weekly meetings and they sent us status updates through email, and we could always call them if we needed anything no matter the time. Overall, we had no issues.

We were impressed by the way they looked at our business from a 360-degree view. On top of considering our potential and existing members, they thought about how our employees would perceive our new branding and how it would change our culture. They were more than just a vendor to us — we considered them as a partner.

Perhaps, they could offer additional services right after rebranding. In our project, they did some graphics and other materials, but they weren’t ongoing projects. If they could have that already in their portfolio, that’d be great.

If you’re going to use them for rebranding, make sure that you include top-level internal team members from different areas within your business. In our case, we did that, and TUNGSTEN was able to listen to everybody’s ideas. It also gave TUNGSTEN a ton of viewpoints to work with. Overall, it was beneficial not only for a few people in the company but for everybody in our organization.

I’m the founder and CEO of an online car competition platform. We draw raffles to select winners who will bring home different car models.

We needed their team's branding skills.

We engaged TUNGSTEN to work on our company's branding. We had our own ideas and solid business and financial models, but we needed a dedicated team to execute branding solutions for us. Although we didn't require them to, their team initially conducted extensive trademark research to flesh out accurate strategies for us.

We worked with a team of 2–6 resources, depending on the project phase. Our main point of contact was their brand strategist.

We had a vetting process, and TUNGSTEN made it to our shortlist. We chose their team because they understood our requirements and expressed genuine enthusiasm for our collaboration.

We spent $20,000.

Our branding project with TUNGSTEN ran from March–August 2021.

TUNGSTEN handled the entire process with professionalism and expertise — the branding solutions they generated were well-received by our staff and target market. We conducted regular market testings through our focus groups, and everyone was pleased with our brand message and encouraging strategies.

We communicated via email and Zoom. TUNGSTEN met our timelines and were flexible in addressing our urgent modification requests. They were a dedicated partner that worked according to our availability and kept us updated every step of the way.

We were most impressed with their astounding ability to form a connection with us. TUNGSTEN gave us a good working experience by handling every task with confidence and leading us to success.

They were a great partner — I couldn't point out anything constructive about their work.

Immerse yourself in the process to ensure that they are meeting your branding goals. Additionally, be transparent in giving feedback — TUNGSTEN is a collaborative partner that will incorporate your opinions and ideas into their work.

I’m the business development head at one of Terrafugia’s product lines, Commaris, and we’re building unmanned aerial vehicles (UAVs) for commercial applications.

Our division did not have a name, and we needed help in coming up with a company and product name.

We started by meeting through video calls where TUNGSTEN asked us many questions to know more about our new company. They want to understand our product, our audience, and our ideals. We went through multiple sessions to ensure they had all the information they needed to set off and formulate a plan.

First, I worked with their president. Later, their team evolved to 3–4 people, including John (Brand Strategist) and a graphic artist.

I searched for branding providers through Google search. I did my due diligence and looked at the websites of the shortlisted vendors to understand their companies. We’re an aircraft company, and I looked for agencies that had experience working in our industry. After that, I interviewed the shortlisted agencies.

We spent around $50,000–$55,000.

Our engagement lasted from March–July 2021.

I presented TUNGSTEN’s work to various people in our company, and it received unanimous approval. Everybody liked the name, and the logo was awesome. Both the name and logo represented our company.

TUNGSTEN is excellent at project management; John was our dedicated project manager.

TUNGSTEN’s professionalism was impressive. They were a well-organized team — their presentations were phenomenal. They had a script, and each person had a role. We didn’t listen to the same voice droning on and on for an hour. They took turns for the presentation.

I can’t think of anything.