GreyBox Creative

I am the Creative Director of Aggrey & Clifford, Tanzania

Aggrey and Clifford is a fully integrated advertising agency that offers comprehensive marketing and communication solutions, tailored to meet the unique needs of diverse businesses across various industries, ensuring strategic brand growth and effective audience engagement.

Referral

Good value for cost

2-5 Employees

GreyBox Advertising was entrusted with the responsibility of creating a comprehensive brand manual for Tanzania Commercial Bank, aimed at establishing a strong and unified brand identity. This manual will detail both the visual and verbal elements of the bank's branding, covering essential components such as logo application, typography, and color palette, ensuring that all brand visuals maintain consistency and clarity.In addition, the scope includes defining the tone of voice and messaging framework, aligning the bank’s communications to resonate with its core values and target audience. The brand manual will serve as a strategic tool to guide internal and external stakeholders in maintaining uniformity across all marketing materials, digital platforms, and corporate communications, ultimately enhancing the bank’s presence and fostering customer trust.

Although the project extended beyond the agreed 6-week timeframe, initially set to begin in April, the brand manual was professionally executed despite the delay. The design precisely reflected the objectives outlined in the creative brief.The final product met all expectations regarding quality and alignment with the brand’s identity. Throughout the process, the team remained open to suggestions and actively responded to shared feedback and needs, ensuring that the outcome effectively addressed the project's goals.

The company maintained a high level of professionalism throughout the entire process, consistently demonstrating a commitment to excellence. They ensured that communication remained clear and transparent at all stages, providing regular updates and addressing any concerns promptly. This open and effective communication helped to foster a collaborative working relationship, ensuring that all project objectives were aligned and met efficiently.

Overall, GreyBox successfully met expectations across all key areas of focus, delivering a high-quality brand manual that aligned with the project’s objectives. However, there is room for improvement in terms of the manual's scope.It could be more comprehensive by including for example, a detailed guideline for both internal and external signage, offering clear direction on how the brand should be represented in physical spaces. Expanding the manual to cover signage design would ensure greater consistency across all brand touchpoints, further strengthening the brand’s visual identity.

I am the Marketing Manager of Valera Health

Valera Health is a telehealth platform providing care to all members of our communities.

Online Search

2-5 Employees

The work included an entire website overhaul, logo rework, and development of a visual identity system:

We have yet to launch the website, but I am confident we will see a stickier site with higher rates of engagement.

The whole team was incredible to work with. They were flexible and understanding as issues popped up on our end. They delivered an unbelievable prooject on time and on point. If we had questions or wanted to explore a new direction, they were always willing to accomodate that in a timely manner.

I was impressed with their consistently excellent work across all our various deliverables. They can seemingly do no wrong. If I had to pick one element of the work I thought was exceptional, it would be their logo redesign for us.

NA

I'm the co-owner of ABL & Associates.

GreyBox Creative redeveloped our website. We were an antiquated family business, so we needed a refreshing. Our business was founded in 1978, so we were trying to get up with the new times by launching a new website with a cleaner look to achieve more brand awareness.Our website doesn't really generate business for us, so creating a new website could seem counterintuitive. People don't go to our website after looking on Google for a mechanical contractor. We already have a good reputation, and our business is more based on relationships. Thus, we wanted this website so that new clients in town who already knew us could look for us online and not find an outdated website.

GreyBox Creative created a new website for us. Their work included adding content to the site. Still, in addition to building the new website, they rebranded our logo. One of the biggest features GreyBox Creative implemented was adding a short video, which was very creative of them. Additionally, they added a page where people can apply to work at my company.

The two teammates I dealt the most with were Vincent (Founder & President) and Remo (Creative Director). Remo was in charge of all the creative work behind the project, including the logo rebranding, which took us several meetings over the year. Although both of them were present at all the meetings, Remo was more of the project manager.In addition to them, there were others involved, so we dealt with a total of four people throughout the process. For example, there was someone in charge of writing the content for the site. However, I'm not sure if that person was part of their team or an external contractor.

I found them through a referral.

The cost of the project was $15,000.

We started working together around November 2022, and the project was completed in April 2024. It was an over-a-year process, but it had nothing to do with GreyBox Creative. It was more on us, as we spent time providing them with information and images and having them waiting for our approval. We got very busy at times, and they were very patient with us.

GreyBox Creative was able to redevelop our site, and we were more than pleased with the result; we were very happy with their work. Speaking about our logo, their team brought what was a 1970s–1980s logo and cleaned it up, making it look more streamlined.GreyBox Creative did the same thing to our website. They truly brought us to the forefront of what we needed. Now, our website is very easy to navigate and has a lot of information on it. We've already received great compliments on the video of our site and how well our staff is portrayed in the field as they install equipment. Overall, they did a phenomenal job.Still, it's too early to notice the benefits of this project. As mentioned, our main goal was to increase our brand awareness. However, we're still implementing the new logo. I have 50 trucks on the road, so we're in the process of changing hard hats and other equipment to reflect the new brand.

GreyBox Creative delivered on time and on budget, and they communicated well with us. I want to reiterate that the project delays were our fault for not responding quickly to them, so the project length had nothing to do with their work.As for communication tools, we used a combination of phone calls, emails, and virtual calls. Email exchanges represented around 70% of our communication with them.

I can't say enough good things about Vincent and Remo. They were a solid team and answered questions along the way. We're not a tech company, so technology goes over my head. Still, they educated me on what my company needed. They also interacted with our IT person to implement signature pages for emails. Thanks to them, the project was seamless — they did a fantastic job.

Vincent and his team were dynamite, from providing ideas to creating the best verbiage for the website. For example, they suggested hiring a professional photographer to do site and office photo sessions, after which they incorporated the new photos on the site.

There was nothing GreyBox Creative could have improved on; they were solid throughout.

Keep the communication lines open. We had a moving target throughout the process because, although a website development project seemed simple, I didn't realize how much work it would take on our end to make the project successful. There was a lot of communication needed throughout the process so that they could accomplish our goals.

I’m the VP at Adesso Innovative Solutions.

We were a new company, so we had to develop everything from scratch.

GreyBox Creative has worked with us to build our brand identity, develop a website, and create marketing collateral. We initially set the project in stages and worked with them to come up with the concepts and core ideas behind the company.

We’ve worked with Vincent (Founder & President) and two other team members: one responsible for the copy and another who works on deploying the website.

We found them through Google.

We’ve spent just north of $30,000.

We began working with them in September 2023. We’ve completed the initial project, but we’re still collaborating on some new things.

We initially had a good idea about GreyBox Creative’s level of quality because they showed us their previous work, but they’ve exceeded our expectations.

They’ve done a great job communicating the timeline and the different steps along the way. We mainly communicate via emails and phone calls. Additionally, there are some shared Google Docs to show the progress.

GreyBox Creative has a relatively small team, so they’re very invested. We feel that we get their full attention so we don’t get lost in the mix. Overall, the whole team has done a great job and played their role.

Maybe we’d like to have the work faster, but they’ve done an excellent job managing expectations.

Have a good idea about what you want going in and communicate it to them. GreyBox Creative provides feedback on the necessary steps of the project and works around your requirements.