GameChangerSF

I am the former head of product for a computer software company. One of my roles was to manage the various mobile applications that we produced.

We needed someone to help with our user acquisition strategy and execution.

We hired GameChangerSF to handle our user acquisition, strategy, and execution. We built the applications, and we needed to get users to try them by downloading them and using them. It was a marketing challenge, and we didn’t have anyone in-house that had that particular expertise.

I worked closely with Phil (Founder & President, GameChangerSF) and Silvia (COO, GameChangerSF), though there were other people involved in the project as well.

Our parent company had an existing relationship with another company, so we worked with them for a while, but we soon realized that they weren’t the best fit for us. We wanted a vendor that was more flexible and had more expertise in the digital realm, especially as it pertained to mobile acquisition.

We spent between $3,000,000–$5,000,000.

The project began in January 2018, and the work is still ongoing.

While GameChangerSF was involved with the project, we profitably acquired over 2,000,000 users. We are very impressed by that growth.

We worked well together once we established a system. They know how to set the guardrails in place so the relationship will be successful. From a pure project management perspective, there were no surprises, and everything was on time. They shared relevant information during our weekly check-ins, and we were usually on target and performing well.

We were not experts in the user acquisition space. I appreciated that they were able to educate us on all the nuances of that domain. They made us more effective product people and operators of our business. GameChangerSF took a data-driven approach to shape our product strategy. They chronicled why specific trends appeared and what opportunities we could take advantage of. They never felt like a separate entity from our company.

No. If anything, I would have liked to work with them more in person, but we hired them fully aware that they were located in another city.

Lead with the problem that you want them to solve and tap into their expertise. They are creative problem-solvers that will help you define a strategy. They have all the capabilities of then executing on that strategy.

I’m the chief brand officer at Insomniac Games, an AAA game developer in business since 1994.

We engaged with GameChangerSF for mobile marketing, SEO, KPI development and management, and more.

Our goals were to promote and monetize our first mobile game in our 20-plus year history.

I was referred to GameChangerSF by a group of experienced industry executives, and we were not disappointed.

GameChangerSF provided various services including SEO, app store optimization, consumer price index analysis, KPI development, retention studies, strategic marketing spend counsel, etc. They also provided analysis for metrics such as the daily average revenue per user, monthly active users, lifetime value, and average ad revenue per user.

Phil (President, GameChangerSF) and his partner were active every day on our behalf. Sometimes they brought in additional staff to support us as needed.

I can't say enough good things about working with GameChangerSF. Phil has guided us through the ever-changing world of mobile games marketing and had a brilliant command of user acquisition, keeping our consumer price index highly optimized throughout our campaigns. Additionally, he helped us with all sorts of game development-related issues, offering design suggestions to improve retention and monetization.

Phil was personally involved and invested on a daily basis. We were lucky to have him.

GameChangerSF truly cares about its clients. I didn't feel like they were faceless vendors just taking our money. They really cared about our best interests and wanted to see us succeed, bending over backward consistently to go the extra mile for us. Phil, in particular, was brilliant and outgoing. We learned a lot from working with him.

I wished we had listened to them more on the product development/design part of the work. We were reluctant with some design changes, and taking Phil’s advice may have helped us boost our monetization.