Firebelly Marketing

I work for a chocolate manufacturer. We make and sell chocolate chips, bars, and wafers for baking. I am the marketing team.

We needed someone to handle our social media accounts for us from scheduling posts to creating paid ads. Our goal was to create/increase brand awareness and drive trial and sales of a new brand.

Firebelly had a good track record with food products. After meeting with them a couple times we could tell that they knew our industry and could provide us with great service and good recommendations.

This is ongoing for us. They helped set up our accounts, create ads, and using reporting tools to provide us with analytics we can use to tailor our content. We have monthly calls to discuss new and upcoming campaigns. They also manage our influencers and giveaways. They are a one-stop shop.

We work with an account manager and 3-4 other team members depending on what we're trying to do. We've used them for influencer programs as well and they really can handle it all and provide us with great suggestions, reporting, and feedback. They have their fingers on the pulse at all times and are very much a part of our team. We couldn't do this without them.

We're steadily gaining followers across all platforms and we have them to thank. We create our own recipes, but it's the content they come up with that drives the engagement. We provided little direction overall and they were happy to take it and run with it. We're at about 20k follower on IG and that's due to their work.

It's great. We primarily email throughout the week and meet monthly (more if needed) to discuss the state of our business. They're extremely prompt in responding to our needs. I know they have other clients, but they always make me feel like I'm the only one.

Just how engaged they are. They really are on top of everything. I rarely bring anything up that they aren't already aware of. They offer good suggestions and collaborate well. I couldn't ask for a better partner.

Honestly, no. I have 0 complaints.

Founder and CEO of Xtropy, a Google Ads agency.

We need to have over 40 videos created as part of a personalized video marketing campaign to drive new business for our agency. We needed an agency that could shoot with quality talent, then edit at scale for a reasonable price.

We approached Firebelly and they had great suggestions for talent and location. They helped us tweak our script and deliver a good message. The videos were edited and delivered as planned.

We shared with Firebelly our idea on personalized sequential videos at scale, as well as a script for each video in the series. They were able to book talent and a location, then shoot the videos, then edit them for our intended needs.

We worked primarily with Taylor and Bryce. Both were helpful, flexible, and communicative.

After getting our ad campaign live, we've driven a lot of leads through form submissions and phone calls--which was our intended goal.

Taylor was upfront with the costs and deliverables. We ended up needing some additional edits, which we paid for. She set expectations on timeline and adhered to it.

They were willing to take on a type of project that they normally didn't do and ran with it. The price point was right where we needed it to be...other agencies we talked to were much higher. The quality of the work was good.

Firebelly gave us a single round of revisions. We could have used an additional round. I think two should be included into the price.

I’m the co-founder and CEO of a financial wellness company. We’ve created an app that helps people with various tasks and provides insights to help them control their finances and financial health. Launched in early 2021, the app is available on the App Store.

We hired Firebelly to help us establish awareness for our mobile app and gain social proof on various social media channels, including Facebook and Instagram. Our company also wanted to grow a community on those platforms.

Firebelly helped us with paid marketing and advertising on Facebook and Instagram. On top of that, we did organic posts. The overarching goal was to generate awareness and expand our reach; the organic social media posts were there to engage people and grow a community around the app.

I interfaced with two people; one of them handled the paid media side, while the other handled our organic postings.

I researched online for companies that specialized in digital marketing with a focus on social media. Then, I narrowed down my search to a number of companies and interviewed each of them. After interviewing Duncan (Founder & CEO), I decided to go with Firebelly. He had a great appreciation of our needs, and his proposal sounded truly compelling.

We invested over $20,000.

Our partnership lasted from August 2020–March 2021.

To measure success, we checked how many app installs we gained from the campaign. We also checked the cost per install. With that in mind, we were truly pleased with the number of app downloads we achieved; those downloads mainly came from our advertising efforts. Our company also checked how we were growing our social media following. We achieved that in a cost-effective manner.

Firebelly was excellent. I was happy with the way they managed the project. To communicate, we mainly used Zoom conference calls and emails. They sent me regular and easy-to-understand reports showing me the results of our campaigns. The team also analyzed those results for me and made recommendations on how we could optimize things.

The people I was dealing with from Firebelly were extremely knowledgeable. Thanks to them, we achieved excellent results. More than that, the company’s overall service was great. The team was highly responsive; they were available every time I sent an email or wanted to discuss things over a call.

No, there weren’t any. I was 100% satisfied with their work; in fact, I’d work with them again in a heartbeat — they were all excellent.

Have clear objectives of what you want to achieve, and have a kickoff call to ensure everyone is on the same page. This way, you can let Firebelly understand your expectations of how things will roll out.

I’m the VP of Top Flight, a manufacturer and marketer of school, home, and office paper products.

We wanted to address our perceived lack of brand awareness. Even though we were a 100-year-old company, there wasn’t huge recognition for our brand in the marketplace.

Firebelly serves as our social media management firm, so they do all of our social media posts on LinkedIn, Facebook, and Instagram. They post multiple times per week under our name. In most cases, we provide the images to them, and then they provide written content. Their team manages that process by putting it on a content calendar and making sure the calendar gets populated. Moreover, their resources respond to any comments we get on the platforms as Top Flight. When they can’t answer certain questions, they’ll direct them to us.

I’ve worked with Duncan (Founder & CEO), with whom I negotiated during the kickoff process. We’ve also worked with their internal creative staff, including social media managers.

When our company decided we wanted to be more active on social media, we started searching through a number of social media firms. Our team then went through a number of proposals addressing our concerns.

We’ve invested between $50,000–$60,000.

We started working with them in March 2020, and the engagement is ongoing. At present, we’re negotiating additional services from them, and our teams are in the process of re-upping the engagement for another year.

Since we started working with Firebelly, we’ve gained many new followers per month; we’re now approaching about 9,000–10,000 new social media followers. We also have over 700,000 consumer impressions on their work, and our posts’ average engagement rate is over 16%, which is high compared to the market average of 1%.

Firebelly’s project management is great. They’re always on top of things and consistent with their communication. The team is always accessible and responsible for their work, so I’ve been pleased with them.

Firebelly tailors their program for my company’s needs — they don’t sell me a stock service. On top of that, the team has been flexible in giving me new ideas. They’re proactive in adjusting with us as opposed to making us follow along with their program. Overall, they’re willing to make changes for us to get the results that we want.

No, there aren’t any.

Build a relationship with Firebelly, and have an open dialogue with them. Apart from that, maintain a set schedule of contacts so you can remain focused on your objectives.

I’m the CEO and director of an e-commerce company that sells high-end health and beauty products.

We’ve grown significantly and our workload became more than we could handle. We needed to step up our game and to do that, we needed to bring in a professional marketing agency.

They worked with us to create a social media strategy. They did all of the planning, posting, and engagement for our Facebook and Instagram accounts. This involved creating a content calendar for our posts.

I work with Duncan (Founder & President) to discuss account management things, but our day-to-day interactions were with the people who managed our influencer program. Our main point of contact also led our social media planning. They also brought on a Facebook Ad consultant.

I was familiar with Sprout, the social media management platform, so I reached out to them. They referred me to several different partner agencies that they thought would be a good fit for us. We set up a couple of different interviews with each company, and at the end of it all, we decided Firebelly Marketing would be the best partner for us. Their portfolio impressed us and they were incredibly professional.

We spent about $60,000 in total, but we spent between $7,000–$9,000 per month depending on the services we used.

We started working together in October 2020 and we’re wrapping up the project now.

Our audience on Facebook and Instagram grew by 23%. We were able to post more frequently as well. Before working with them, we were only able to post five times a month, but now we’re able to post 19 times a month. As a result, our engagement rate increased from 4% to 11%.

I don’t think they could have done any better. They’re very professional and well-versed in their trade. Overall, they were a pleasure to work with. We had a content calendar and a Google Calendar, so we had to coordinate across different calendars. We also used Sprout to manage the project.

They were extremely professional. They’re good at what they do and they’re nice to work with.

I can’t think of anything they need to improve.

Don’t be afraid to ask for customization. We certainly changed the scope of the work over the course of the project. For example, we initially wanted to hold photoshoots every month, but after talking to them about what we needed, we ended up doing it every other month.